How Social Media is helping in Social Distancing
Rohit Shetty
Digital Marketing Leader | Transforming Brands with Data-Driven Strategies | Expert in SEO, SEM, Content Marketing & Social Media | Proven Track Record in Growth & Innovation
Notable by the inclusion of masks in casual wear and an uneasy need of hand sanitizer, the Covid-19 outbreak has us while we attempt to stay safe. Keeping the memes aside the situation is serious, or even devastating. As a precautionary measure, people are advised to avoid gatherings, wash hands, pay their coughs, and practice social distancing.
The objective of social distancing is to decrease the likelihood of infected individuals coming in contact with others- particularly in cases like Covid-19, in which it's easily contagious by contact. However this protocol profoundly impacts our routine; be it our social actions, work or education. It may now get really stressful to manage these very important activities; it’s only a relief to find Social Media helping us to cope up with it.
Social Media, in its nature, is a tool to communicate- even more. It provides a medium of communication from the convenience (and safety) of your homes. It is a platform to spread consciousness, hold discussions and access education and consultations. What’s even better is that lots of platforms are taking initiatives to help social distancing. Some examples have been jotted down below:
G Suite
To be in a position to help businesses and colleges to operate during the Covid-19 outbreak, Google has offered to provide free access to advanced Hangouts Meet video-conferencing capabilities to G Suite clients worldwide. That is a great initiative to help them remain connected, even at quarantine. This provision works during the first week of March up until July 1, 2020.
Recently LinkedIn declared courses which will be made available in lieu of the global outbreak. The courses include suggestions to remain productive, build relationships while working at home. It also provides tutorials for virtual meeting tools like Skype, Cisco Webex, Microsoft Teams, etc..
Twitter has offered content to advise for effective communication between brands and their customers throughout the outbreak. Although health is the priority right now, the quarantine can affect businesses. Since now, most of their activities will be through media, they've provided with a few tips for effective brand communications.
https://blog.twitter.com/en_us/topics/company/2020/Brand-communications-in-time-of-crisis.html
Instagram is the newest social network sensation- its reach is beyond comprehension. It comes along with its own powers and misuses. Therefore Instagram has prohibited searches for Covid-19 AR effects, in lieu of the sensitivity of the condition. In addition, they added New Information drives inside their Home feeds which relate to the World Health Organization web site. That is a remarkable step, even when a few people end up clicking on on it.
Youtube
Youtube is using its home page to guide customers to the World Health Organization (WHO) and the CDC and Prevention (CDC) so they might get reliable updates. Today whenever we consume as much information on the internet, it's significant to provide individuals with timely and reliable updates.
https://youtube-creators.googleblog.com/2020/03/coronavirus-update-on-creator-support.html
With social media channels getting together to make a favorable domain for its clients, it is for us to remain quiet and benefit as much as possible from our conditions. A plague is a major circumstance, as is an isolate, yet we can possibly support ourselves as well as other people in the event that we don't freeze. Be compassionate to the circumstance and make the best out of your work, training and associating from home!