?? How this social media creator went viral and hit 70k followers
Happy Sunday, Metricooler!?
Did you hear about the band Oasis reunion tour? Of course you did.
But what you might have missed is that the Gallagher brothers are pocketing $50M each for 14 gigs—more than they earned during their peak popularity in the entire 90s decade. Pretty wild.
And now, let’s dive into this week’s email ??
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What We’re Cooking This Week
?? How This Social Media Creator Went Viral and Hit 70K Followers
?? A Post Format Idea You Can Use
??? 5 Can’t-Miss Social Media News
?? Creative Spotlight: Winning Big With Local Content
?? How This Social Media Creator Went Viral and Hit 70K Followers
Meet Jennifer C. , aka VeganTechNomad, a social media creator from Vancouver, Canada.
Last December, Jennifer went viral not once, but three times, and in just two weeks, she skyrocketed to 70,000 Instagram followers and gained 14,000 newsletter subscribers—all organically.
Jennifer didn’t hold back when it came to sharing her secrets. She gave us the inside scoop on her entire creative process and productivity hacks.
?? A Post Format Idea You Can Steal
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?? Social Media News You Can't Miss
Open For Enrollment: YouTube’s New Options For Course Creators
YouTube is enhancing its platform by expanding access to its Courses feature, enabling more creators to offer educational content directly on their channels.
Online courses have become an essential part of the digital space, helping brands and creators boost revenue and even build entirely new businesses.
Initially launched in beta in 2022, this feature lets creators design and sell video courses, keeping their audiences engaged while opening up new income streams. Now, more channels can use this opportunity to create courses directly within YouTube Studio.
For creators, this means spending less time jumping between platforms and more time focusing on what counts—growing their audience and income, all within YouTube’s ecosystem.
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Text Appeal: Add Words to Your Instagram Posts
Instagram just rolled out a cool update—now you can add text directly to your photo posts, just like in Reels. Whether it’s a witty caption or a cringey motivational quote, you can add a text layer to your pics.
Plus, you can mix it up with photo stickers and some fresh fonts. Simply choose your photo, tap the text button (the big and small Aa in the corner), and make your post pop with these new options.
TikTok Cheatsheet For Holiday Season Marketing
TikTok just released a new holiday marketing guide aimed at helping you craft your strategy for the 2024 season, especially if you’re targeting the EU market.
It’s a super detailed 18-page guide packed with tips, usage insights, and key data on when TikTok users most actively seek holiday inspiration.?
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It even details the specific times when people start hunting for Christmas gift ideas and how TikTokers approach the holiday season.
Even if TikTok isn’t an essential part of your strategy, this guide is worth a read.?
Create Your Own TikTok AI Voice
TikTok just added a new feature that lets you create an AI version of your voice for voiceovers. Simply speak into your device, and TikTok will generate a digital version of your voice that you can use in future videos.
Why does this matter? It’s a handy tool for creators who want to keep their brand voice consistent without recording every time and worrying about sound quality, background noise, etc. Plus, you can translate your AI voice into different languages, making your content more versatile and accessible.
This update could save us hundreds of hours in content creation. Also, maybe we’ll try a few funny voices too.
Move Over Apple, YouTube Is Now Podcasts Main App
Apple’s reign as the top podcast app is officially over. The app has dropped to the third spot in popularity, with only 12% of weekly podcast listeners using it as their go-to platform. A sharp decline from 30% in 2019.
YouTube, traditionally a visual platform, now leads the pack with 31% of users tuning in for podcasts, followed by Spotify at 21%. Once the gateway for podcast listeners, Apple Podcasts has seen its influence wane, partly due to its late start in monetizing podcasts and its limited accessibility on non-Apple devices until recently.
For social media and content strategists, this shift highlights the growing importance of video platforms like YouTube in the podcasting world. If podcasts are part of your content strategy, it might be time to rethink where and how you distribute them.
?? Creative Spotlight: Winning Big With Local Content
Shoutout to Andrew Dobbie for his LinkedIn post —I discovered this strategy thanks to him.
If you’re not familiar with the brand, 马莎百货 —better known as M&S—is an iconic British retailer famous for its stylish clothing and quality groceries, all with a touch of British charm.
Now, here’s where it gets interesting: M&S crafted a clever TikTok strategy that boosted their online visibility by 25% last year.
They’ve got their main official account, which is solid, with all the content you’d expect—definitely worth a follow.?
But the real genius lies in what they did next.
They created individual accounts for their local stores, giving them more creative freedom. And here’s the surprise—some local accounts outperform the main brand account.
Let’s see some examples.
The Stockport store account has its own “99 problems, 1 solution” format with a couple of posts that absolutely killed it. See these examples with millions of likes [1 ] [2 ]. They’re super easy to create, fun, relatable, and a great way to showcase products.
But the real star of the show is the Romford store account . As you can see in the image below, it has nearly four times the number of likes compared to the main UK account.
From catchy songs and choreographed dances to unique videos, they’re nailing it. One post introducing Halloween’s food items has over 220K views, and they even celebrated an employee’s 50 years of service in a way you’d never see on a corporate account.
What can you learn from this:
1?? Keep it low-budget and authentic: The success of these M&S local store accounts shows that you don’t need a big budget or fancy equipment—just a smartphone and some creativity. These videos feel like something anyone could make, which is exactly why they connect so well with audiences.
2?? Make it personal: Featuring the same faces that customers see when they walk into the store adds a layer of familiarity and trust. It’s not just content; it’s a friendly, recognizable experience that strengthens customer relationships.
3?? Go local: Use local quirks, humor, and trends to make your content more relatable. When your posts reflect the community, they become more engaging and shareable.
4?? Encourage creative freedom: Giving local stores more freedom to experiment with their content can lead to unexpected successes. Let them try new things, tap into their unique personality, and see what resonates with the local audience.
5?? Highlight everyday moments: From celebrating a long-serving employee to spotlighting new seasonal items, these small moments can lead to big engagement.
Okay, Metricooler, catch you next Sunday. Have an amazing September!
Peace ??
David Bustos Fernández from Metricool
Digital Marketing | Communications Management | Administrative Assistance | +4 years of experience in multicultural and multidisciplinary environments
2 个月I would like to mention that I tried the new feature "Add Words to Your Instagram Posts", and it is working for content creator accounts, not for common accounts. Am I alright or there is something I am missing? Cheers!