How Social Media Automation Boosts your Startups
“Running A Startup Is Fun And Easy.†– said nobody ever.
Owning and running a startup is one thing. And to turn it into a successful business is another.
The hardest part is to tell and convince people why they should be buying your product or service.
According to the State of Inbound survey by, “Generating relevant traffic and converting leads into customers are the top challenges for marketers to keep their businesses growing.
When it comes to converting leads into customers, digital marketing is the most reliable and affordable option for startups.
But having social media pages isn’t enough.
While you’re working on your digital marketing social media strategy, work smartly. And one way to do digital marketing smartly is to use social media marketing automation tools.
What is Social Media Automation?
Social media is work. You need to make content, post it, screen it, enhance it, and after that, you expect and sit tight for the magic — an association with your client.
Social media is evolving every minute of the day!
With the growing power of social circles and social media, marketers are turning towards the internet to market their brands.
Social media marketing automation is for efficiency and enhancing your community’s experience. It’s not about avoiding conversations with your customers, replies to their queries or comments.
3 Social Media Automation Myths
So how about we take a gander at a portion of the illogic against consequently sharing your social media content. Here are a few things individuals state:
1. Automated Social Media Posts Are Penalized
Automating social media tools incorporated unique research looking at naturally posted Facebook messages against messages posted from an outside device.
The discoveries?
Posts from outsider tools, as Social Champ (and Buffer, or Hootsuite, or Co-Schedule), don’t get less commitment than locally posted Facebook messages.
2. Automated Social Marketing Is Impersonal
Regardless you have to compose your messages and structure the visuals you’ll share.
This takes an individual touch.
In the event that anything, committing time to compose and plan your substance in front of the calendar should enable you to make the better substance. You won’t make on the fly and posting quickly, which offers you the chance to strategize as opposed to responding.
With automated social media posts, you essentially choose to share that content sometime in the not too distant future.
3. Programmed Social Media Posting Strips Engagement
Despite everything, you have to design time to react + draw in with your group of onlookers when they share your substance, answer to your social offers, and connect with you.
This isn’t something to automate or to do with automated social media posts!
Top 6 Pain Points That Social Media Managers Face
1. Posts that get great engagement but don’t convert into customers
Solution: We like to look at social media as COI vs ROI (Cost Of Ignoring vs Return On Investment). Very often (though not always), the purpose of social media isn’t to drive direct conversions but to build brand awareness and loyalty.
Instead of trying to tie social media directly to conversions, find a metric that’s more meaningful or longer-term.
2. Showing clients content calendars is confusing and messy
Solution: Find a tool or piece of software that lets you lay a content calendar out visually. Whether you do this in a well-formatted spreadsheet (and create an approval dropdown column) or a piece of software like Loomly, give your client an easy way to view posts as if they’re on a true monthly calendar.
This’ll make it easy for them to get a good bird’s eye view.
3. Ensuring social posts don’t get ignored or become redundant
Solution: Follow the 80/10/10 rule. 80% of your posts should be about adding value to your customers’ lives (whether it be through humor, tips, or stories). 10% should be sharing others’ posts and ideas.
And the final 10% should be geared toward promoting your own business. Using this guideline, it makes it easy to use social media for what it’s good for: communicating on a human level.
4. Time management
Solution: Managing multiple social media accounts for multiple clients can take a lot of time and effort. In order to reduce time spent on recurring projects, consider investing in a social media management platform, like Sprout Social or Hootsuite, to streamline processes like social listening, publishing, and reporting.
These media platforms will help you stay better organized and benefit your clients in the long-run.
5. Content creation
Solution: To assist with idea generation for content on social media, register for relevant e-newsletters from top trade publications, follow thought-leaders and industry-related hashtags on Twitter and stay informed! Keeping track of industry news will allow you to plug your client into larger conversations and earn credibility among peers.
6. Proving ROI
Solution: One of the biggest challenges for a social media manager is proving the return on investment for social media. Start by outlining the benefits to each channel and how the use of social media can affect the bottom line.
By tying key performance indicators (KPIs) back to the overall business goals, you’ll be able to work to change perception over time and show your impact on the company’s revenue by securing valuable partnerships and finding creative and strategic ways to upsell consumers who are interested in your company or product.
Keeping all of these pain points in mind, social media marketing automation tools were introduced to marketers to keep the socials of their brands up to date and easily manage several accounts from one place! How do they help? Let’s find out!
What is Social Media Automation Tools?
Not everything on social media can be automated. But for the things that can, there are many tools available.
Social media marketing automation tools are used to semi-automate the process of content curation and sharing them on multiple social media channels at the same time.
With the help of these easy to use tools you can
- Boost your efficiency
- Be more productive and organized
- Grow your business
- Make the most of your time
- Stay ahead in the digital world
- Track your performance
How to Use Social Media Automation Tools?
If you think that these marketing automation tools will turn your social media marketing into a completely hands-off process, then you might be wrong.
These tools can save your time and efforts, but nothing can replace a human. You still need to work on your digital social media strategy.
Create fresh and engaging content.
Content marketing automation tools won’t give you clickbait titles, but they can give you some suggestions though!
And engage with your target audience in meaningful conversions.
But with a content marketing automation tool, you can optimize your performance. A marketing automation tool gives you the power of
- Scheduling your content on the best time to post.
- Curate content directly from your favorite blogs.
- View reports or analytics for valuable insights.
- Creating custom responses to most frequent customer queries.
- Content suggestions to share quality stories.
9 Best Social Media Automation Tools for Startups
Luckily, there are many such tools available that can help you in building your digital presence strong and work in a more organized way.
To make it easier for you to pick according to your requirement, here’s the list of 8 best social media content marketing automation tools:
1. Social Champ
Social Champ is a social media scheduling, and management tool helps you in spreading your content on all social media platforms at once. The tool claims to “helps users and brands to increase their target audience reach by 75%.â€
If you are a beginner with content marketing automation tools and want an easy-to-understand user interface to promote your content, then Social Champ is the right choice for you. One of the best parts of Social Champ is their responsive customer support. It also allows you to repeat your content on Facebook and Twitter.
What Key Features Do They Offer?
- Bulk Upload feature from a CSV file – Scheduling months of content, in a single click.
- Auto post content via RSS feed.
- Repeat on Twitter & Facebook.
- Content Suggestion – Find excellent quality and productive stories to share.
- Link Shortening & Tracking – Links get auto shortened and tracked using UTM codes.
- Analytics – Track clicks, likes, retweets, favorites and export them in CSV file too.
- Team Feature – Share your profiles with team members without sharing passwords.
- Chrome Extension – to share content directly from any website.
Pricing
Starting from $10/month on a professional plan with 2 accounts.
Strategic Marketing Partner | Content Manager | Trainer
5 å¹´Ahem!