How to: Social Media Audit
Jessica Avedikian
LinkedIn Top Voice | Founder at Social Astronauts & PayMeHere | UN Women Mentor | Certified Meta Lead Trainer | ex-P&G
Tired of feeling like a lost puppy on the digital streets?
A social media audit is your trusty GPS, guiding you towards online success. It's not just about likes and shares; it's about unlocking the hidden potential of your social media strategy.
Social Media Audit: Your Roadmap to Online Domination
Step 1: Define Your Goals
Before you dive into the deep end, it's crucial to know where you're swimming. What do you want to achieve with your audit? Are you looking to boost engagement, build brand awareness, or optimize your content strategy?
Step 2: Gather Your Accounts
Think of your social media accounts as your digital army. Gather all your troops, including official and unofficial profiles. Don't forget to keep an eye on your competitors' accounts for some friendly benchmarking.
Step 3: Establish Social Listening Queries
Social media isn't a one-way street. It's a bustling marketplace. To understand what's being said about your #brand, set up social listening queries to monitor conversations. Think of it as your own personal spy network.
Step 4: Create Social Media Analytics Dashboards (while using tools)
Data is your new best friend. Create dashboards to track, measure, and report on your social media performance. Think of them as your personal scorecard.
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Step 5: Analyze Your Social Media Data
Dive deep into your data and uncover hidden gems. From understanding your audience demographics to identifying top-performing content, your data holds the key to your social media success.
By following these steps, you'll equip yourself with a powerful tool for understanding your online performance and making data-driven decisions. So, roll up your sleeves and embark on your social media audit journey. Your brand's future depends on it!
Ready to level up your social media game? Start your audit today!
Let me know if you need my #support in the comments below.
#SocialAstronauts #Audit #SocialMedia #Goals #Listening #Analysis #Data #Trainer
Advertising Specialist | AI Powered Digital Marketer | Marketing Specialist | Facebook Ads | Instagram Ads | Marketing Strategist | Social Media Manager
2 个月How often do you recommend conducting a social media audit for a small business, Jessica Avedikia?
LinkedIn Top Voice | Founder at Social Astronauts & PayMeHere | UN Women Mentor | Certified Meta Lead Trainer | ex-P&G
2 个月Check out our "Social Media Audit" Learning Series Part 1?? https://lnkd.in/dnDTyVks Part 2?? https://lnkd.in/exacGS76 Part 3?? https://lnkd.in/dkpqPxAB Part 4?? https://www.dhirubhai.net/posts/jessica-avedikian_likes-shares-followers-activity-7231947373386637313-PLbq?utm_source=share&utm_medium=member_desktop
Thanks for sharing