HOW TO BE SOCIAL ON SOCIAL MEDIA

There are many businesses on social media but they are not social.?

In real-life friendships, it is rude for people to call your name and not answer, right? The same thing applies to social media platforms. There are brands with millions of followers that have never acknowledged them or deem it fit to answer those that tagged or mention them.?

Here are a few ways brands can be social on social media:?

1. Turn your followers into a community -?

This is very simple to do. It is as simple as giving them a name, a name they can identify with. If you have 5M followers, you might not be able to respond to all their greetings, but when you give them a name… it gives them a sense of belonging?

You can follow the trend of brands like Plumvillient, a travel agency that calls their followers Plumville residents, Mizwanneka, a hair brand that calls her followers “Wanneka women” etc. Giving them a name might work magic?

Acknowledge the mentions -

Whenever you see a mention on your post, It is a courtesy to check what the post is all about. I do understand some followers have abused this feature on social media, but you must pay attention to mentions. If you need to respond, kindly respond, and if not... just drop a like.?

Respond to your DMs -?

I once worked with a brand that never opened their direct message feature on all their social media platforms…. How can a business lock its DM? The CEO told me he thought their former social media opened it.?

When I opened the dm, there were tons of inquiries, sales orders, objections, etc that were not answered for 7 years and more. We reached out to all those people and sold $1000 worth of goods to some of them.?