How soccer coaches can create a legacy, elevate their status and gain more clients for their business
Juan Pablo Sans
Email marketer & fractional CMO| Ventas:+6m USD | ?Tienes lista una "muerta" y llena de personas no calificadas? Hagamos mínimo 2 USD/suscriptor al mes. Revivamos tus ganancias, un email a la vez. Te muestro cómo??
Summary?
A soccer coach came to our recruitment agency with a vision to promote their business, attract more players to their program, and establish themselves as an authority in the industry. They had no strategy in place and were relying solely on social media promotions. To help them achieve their goals, we applied the "Free Cookie" approach, where we provided something valuable for free to attract players and generate leads.
The coach's program was then offered an 887 dollar package through a series of emails. Our approach was well received, and we are expecting to gross 250K in 2023.
The beginning
Our team recently worked with a soccer coach who wanted to promote their business and attract more players to their program. The coach was relying solely on posting random content on social media and didn't have a solid strategy in place. That's where we came in.
We introduced the coach to the "Free Cookie" approach and provided something valuable for free to generate leads and lower the cost per lead. From there, we used a series of emails to elevate the leads to a high-ticket offer.
The results were impressive and transformed the coach's business from a mediocre team to a true powerhouse. In this case study, we'll share the journey and show you how to implement this winning strategy for your own soccer coaching business.
Get ready to kick off and join the elite ranks of successful soccer coaches.
"The "Free Cookie" Approach: A Sweet Solution to Attract More Players
As soccer coaches, we know that attracting new players is crucial to the success of your business. However, with so many coaches vying for their attention, it can be tough to stand out from the crowd. That's where the "Free Cookie" approach comes in.
The idea behind the "Free Cookie" principle is simple: give away something valuable and valuable for free to attract potential players and lower the cost per lead. By doing so, you're establishing trust and demonstrating your expertise to those who may not have considered your coaching business before.
In our case, we provided the coach with a valuable resource that many of their competitors were charging up to $97 for. This offer was well-received by players and generated a large number of leads for the coach.
By offering something for free, the coach was able to capture the attention of players and position themselves as a valuable resource in the soccer coaching industry. This was the first step in elevating their status as authorities in the field and attracting more players to their program.
The "Free Cookie" Approach: A Tasty Strategy for Soccer Coaches
Think about the last time you walked into a market and were offered a free sample of a cookie. Chances are, you enjoyed that cookie so much that you ended up purchasing a whole bag of them. This is the essence of the "Free Cookie" approach.
In the world of soccer coaching, the "Free Cookie" approach means giving away something valuable and useful for free to attract potential players and lower the cost per lead. This not only helps you stand out from the competition, but it also shows your players that you're an expert in the field and that they can trust you.
In our case, we applied the "Free Cookie" approach by offering a valuable resource that many of the coach's competitors were charging up to $97 for. This free resource generated a large number of leads and got the coach noticed by potential players.
By offering something for free, the coach was able to demonstrate their expertise and build trust with players. This was the first step in elevating their status as authorities in the soccer coaching industry and attracting more players to their program.
The Valuable Offer: A Treat for Soccer Players
To kickstart the "Free Cookie" approach, we provided the coach with a valuable offer that would attract potential players and generate leads. This offer was designed to be extremely useful and provide players with real value, making them more likely to consider the coach's program.
In this case, the valuable offer was a resource that many of the coach's competitors were charging up to $97 for. This resource was highly sought after by players and provided them with valuable insights and tips on how to improve their soccer skills.
By providing this offer for free, the coach was able to attract a large number of leads and position themselves as a valuable resource in the soccer coaching industry. Players were impressed by the coach's expertise and were eager to learn more about the coach's program.
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This valuable offer was the first step in elevating the coach's status as an authority in the soccer coaching industry and attracting more players to their program.
III. The Offer Page: A Goal for Soccer Coaches
Once the coach had generated a significant number of leads through their valuable offer, it was time to move them to the next step. This was where the Offer Page came in.
The Offer Page was designed to present the coach's program in the best light possible and encourage players to take action. This page featured all the benefits of the program, including expert coaching from the coach and access to a wealth of resources to help players improve their skills.
The Offer Page was also designed to be highly persuasive, using a series of email follow-ups to build trust and rapport with the players. Through these emails, we were able to convince a significant number of players to invest in the coach's program and sign up for the 887-dollar package.
By presenting the coach's program in the best light possible and using a series of persuasive emails, the Offer Page was able to help the coach attract more players to their program and elevate their status as an authority in the soccer coaching industry.
IV. The Results: A Winning Goal for Soccer Coaches
The results of our "Free Cookie" approach were nothing short of a hat-trick for the coach. By providing a valuable offer for free, attracting a large number of leads, and using a persuasive Offer Page, the coach was able to achieve the following results:
Elevated Status: The coach was able to establish themselves as a valuable resource in the soccer coaching industry and an authority on soccer skills.
Increased Program Enrollments: The coach was able to attract a significant number of players to their program and generate more revenue.
Impressive Impressions: The coach's program received a lot of positive attention and was well received at the Philips convention.
Grossing 250K: We are expecting to gross 250K in 2023, thanks to the success of the "Free Cookie" approach.
These results are a testament to the power of the "Free Cookie" approach and the success it can bring to a soccer coaching business. With the right strategy and approach, coaches can attract more players, elevate their status, and achieve their vision.
V. The Future of the Soccer Coaching Business: A Field of Opportunities
With the success of our "Free Cookie" approach, the future looks bright for the soccer coaching business. The coach has established themselves as a valuable resource and authority in the industry and has attracted a large number of players to their program.
As the soccer coaching business continues to grow and evolve, there will be new opportunities to reach even more players and help them achieve their goals. The coach's program has already set the standard for what a high-quality soccer coaching experience should be and has proven that a successful business can be built in this industry.
Going forward, the coach and the soccer coaching business as a whole have the potential to continue making a positive impact on the lives of players and the sport of soccer. With the right approach and strategy, there is no limit to what can be achieved.
VI. Book a Call Today: Join the Winning Team!
As a coach, you have the potential to make a positive impact on the lives of players and elevate your status as an authority in the soccer coaching industry. If you're ready to take your coaching business to the next level, we invite you to book a call with us today.
By booking a call, you'll have the opportunity to learn more about the "Free Cookie" approach and how it can benefit your own coaching business. Our team will work with you to understand your goals and develop a customized strategy to help you achieve them.
Don't miss out on this opportunity to join the winning team! Book your call today and take the first step towards elevating your coaching business and reaching your full potential.