How Smartly.io is Investing in Generative AI Architecture Programs

Smartly.io , a leader in AI-powered advertising technology, is significantly investing in generative AI (GenAI) to enhance its platform's capabilities and provide innovative solutions for digital advertisers.

These investments aim to streamline creative processes, optimize campaign management, and improve overall advertising performance.

Key Initiatives

1. Smartly.io AI Lab

In 2023, Smartly.io launched the Smartly.io AI Lab, designed to be a hub for advancements in generative AI and other AI technologies. The AI Lab's mission is to simplify campaign management and enhance creative scalability without compromising brand governance. This initiative enables marketers to leverage AI to generate new creative content, iterate on existing assets, and personalize advertisements at scale

2. Generation on Feeds

Smartly.io introduced the "Generation on Feeds" feature, an in-platform generative AI tool that allows advertisers to produce creative content at scale directly from their campaign catalogs. This tool can generate localized and personalized creative variants, helping brands maintain consistency and quality across all digital channels. Early adopters, such as Foot Locker and Emma Sleep, have reported significant improvements in key performance metrics like click-through rates (CTR) and return on ad spend (ROAS)

3. Integration with Major Platforms

Smartly.io 's generative AI capabilities are integrated across multiple major advertising platforms, including Facebook, Google, Instagram, Pinterest, and TikTok. This integration ensures that advertisers can utilize advanced AI tools seamlessly within their existing workflows, optimizing media buying, creative automation, and campaign performance across all these channels

4. Enhancing Creative Processes

Generative AI at Smartly.io helps in automating and enhancing creative processes, from background removal and scene generation to text iteration and personalization. This automation allows creative teams to focus more on strategic planning and big ideas, while the AI handles repetitive and time-consuming tasks. The result is a more efficient workflow that can produce high-quality, engaging content at a faster pace

• Improved Efficiency: By automating creative production and campaign management, generative AI reduces the time and effort required to develop and deploy advertisements.
• Cost Savings: Enhanced targeting and optimized ad content lead to lower cost-per-acquisition (CPA) and improved return on ad spend (ROAS).
• Scalability: Advertisers can quickly scale their campaigns, producing large volumes of personalized content without sacrificing quality.
• Enhanced Creativity: AI tools support creative teams by handling mundane tasks, allowing them to focus on innovative and strategic aspects of their campaigns.

Conclusion

Smartly.io 's investments in generative AI are transforming the digital advertising landscape by providing powerful tools that enhance efficiency, creativity, and performance. Through initiatives like the Smartly.io

AI Lab and features such as Generation on Feeds, the company is enabling advertisers to achieve unprecedented levels of engagement and effectiveness in their campaigns.

As Smartly.io continues to innovate, it sets a new standard for what is possible in AI-powered advertising technology.