How smarter advertising can help bring success to your business
Is your marketing costing you money?
Try a smarter approach…
If your marketing and advertising is not getting the results you need, then it will most likely be because it is boring or irrelevant to your potential customers. And better to know now than waste thousands of dollars every year on advertising and marketing that is simply not working and giving you good results. Honestly, I have seen companies spend thousands on their advertising and being very unhappy with their results. Their ads aren't working but they keep on paying - burning cash month after month, year after year - don't let that happen to you!
So what makes a successful ad?
And what should it contain in order to bring a steady stream of new and repeat customers to your door? Quite simply, a good ad is one that makes you money every time you run it. If the ad works, it's profitable and if you can consistently get this kind of result from your ad, then you are onto a winner. Run this exact ad, and run it regularly! I am sure you have heard the branding argument, “get your name out there and at some time when your potential customer needs your product or service they will think of you and might give you a call”. Half true. They will have heard of other companies as well, so unless you have something better to offer than the others in the customers mind, the chances are they won't come and see you. You need your ads to produce a result - more sales and more profit.
Once you have decided where to use your ad, eg The Local Connection (TLC), a flyer drop, or in a specific magazine, (and this will completely depend on who your target market is), how do you go about writing a killer ad that will get results?
Here's the secret of engaging advertising
ATTENTION: If you don't grab the attention of the reader with your ad, then they just won't see it. The secret to this is all about the "Headline". Imagine you are looking at a newspaper (or better yet go and get one). You look through the headlines to decide which ads are worth your time to read. If it's not relevant or it's boring, you skip it and go onto the next one. Here is a great example from "The 100 Best Headlines Ever Written" - "FOR THE WOMAN WHO IS OLDER THAN SHE LOOKS" - if your target market is women over 30 you have now very successfully grabbed their attention!
INTEREST: Once you have grabbed their attention, you now need to hold their interest. Now they are reading your ad, so make it relevant, interesting, and tell them how you can solve their problem. Focus on the advantages and benefits they will get from buying your product or services.
DESIRE: Build on their interest and convince the customer that they want and need your product/service. Emotively address the buyers real concerns, the problems they will solve when they buy from you. How it will make their life easier!
ACTION: Tell them what they need to do next to get the deal done - eg Phone now!
Also remember to tell the reader your "point of difference".
Need help with your advertising and design content?
If you are unhappy with the results of your current marketing and advertising then give me a call, and I'll be happy to help your advert look great too!
First impressions count – is yours up to the mark?
Book in today for a free 60-minute graphic design consultation around your current company logo, brand image and supporting material over a coffee.
In this session we will discuss how to get your “creative business advantage” from your brand and how to make it really perform for you.
This may include...
- An assessment of your current logo and brand image.
- See how your brand image stacks up compared to others in the market.
- Look at your current marketing material branding: web, print and signage.
- Recommendations on how to make your company look like a winner,
online and offline. - In general, discuss creative ideas and means on how to get you more business through various promotional graphics and activities
Call Clint today on 021 11 44 014 or email [email protected] now.