How smart is your supply chain part 3

Definition

Crowdsourced Delivery is a fulfilment practice that leverages networks of local, non-professional couriers to deliver packages to customers' doors. Crowdsourced delivery attempts to skirt the bottlenecks of last-mile delivery by tasking someone local to both the package’s origin and customers' door to expedite fulfilment and elevate customer satisfaction.

Crowdsourced delivery, also referred to as crowd shipping, is an innovative fulfilment approach that harnesses networks of local individuals or non-professional couriers to perform package deliveries. These couriers often use their own vehicles to transport goods from warehouses, stores, or fulfilment centers to end customers. Crowdsourced delivery addresses challenges in the "last mile" of logistics, which is the final leg of the delivery journey.

This method is exemplified by companies like Amazon Flex, which recruits independent contractors to make deliveries using their personal vehicles. Crowdsourced delivery offers benefits such as increased delivery speed, flexibility, and potentially reduced costs. It's considered a shortcut to optimizing last-mile logistics and achieving same-day or expedited delivery, particularly suited for urban environments.

As part of the broader concept of crowdsourcing, crowdsourced delivery leverages technology platforms to efficiently manage and coordinate deliveries, connecting businesses with local couriers. This approach transforms regular individuals into a dynamic and flexible delivery workforce, enhancing the efficiency and agility of the supply chain.