How Smaller Tech Firms Can Attract Top Talent from Tech Giants
Judy Schramm
Executive Communications, LinkedIn for CEOs & Senior Executives | Strategic Advisor | Elevate Your Leadership Brand, Raise Visibility, Attract Board Roles | 2500+ Clients | Author | CEO ProResource
The marketplace is currently overflowing with really talented people — people who worked hard, under pressure, and were incredibly successful with well-known tech giants.?
Great people who may not only be available for new opportunities but who may also — for the first time — be interested in a different workplace experience. In fact, now may be when working for a smaller, more personal, your-voice-matters-in-a-big-way company looks better than ever.?
Now is the time when smaller tech firms may have a unique opportunity to attract someone with a giant tech firm resume and experience.?
If that possibility sounds interesting to you, start now to ensure that your company looks attractive and interesting to potential candidates. And that’s more than posting jobs on LinkedIn or reaching out via recruiting specialists.?
Of course, do those things, but also know, the first thing a savvy candidate is going to do is research you and your company online. They’ll check your website for basic info; they’ll Google for more; and then, they will start reading LinkedIn profiles of leaders in the company. Are you ready??
What Matters to Top Talent?
Compensation and culture will be top concerns for almost all candidates. Compensation is better addressed offline, but your company culture should be clearly visible through your profile and ongoing posts. Make sure you showcase how your company ensures that its people are supported, appreciated, and celebrated.
In addition to the topics that matter to most candidates, some potential hires will have concerns that are specific to their positions:
Senior Execs
Are you hiring a new CXO or VP for your company? Make sure the content in your LinkedIn profile and posts address the issues high-level executives care about, including:
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Technical Team Talent
Are engineers, developers, and other technical team members on your wish list? Ensure your profile and posts cover these important issues:
Sales Executives
Are you expanding your sales team? As you scale sales, make sure your LinkedIn profile proactively addresses the issues that matter to experienced sales executives:
The transition from working for a tech giant to a smaller company isn’t for everyone, but it may be exactly what some of these very talented people are looking for right now. And, even if you’re not currently hiring, your LinkedIn profile should be working for you.?
Most of the issues in this blog are just as interesting to potential clients and investors as they are to potential employees. Use your profile to tell all these stakeholders — and potential shareholders — the story you want them to know.
If you find that your profile and posts aren’t delivering for you as well as they could, let’s talk.?Contact me?at?[email protected] , or?book a quick call ?to see how we can assist you in making LinkedIn work for your goals.
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1 年Thank you for sharing valuable insights on how smaller tech firms can attract top talent. Can you suggest ways in which smaller tech firms can leverage their agility and innovation to compete with larger companies and retain top talent?