How to slit the throat of a Competitor.
Kyauta Seth
Crypto & DeFi Coach | ??21.9 Million in 15 months as seen on Vanguard ? Done $17,000 with Video Content ? Trained 35,886+ students across 8 countries about making money online Steal my strategy. ??
In the mid-1900s
A Dutch Airline decided to change its advertising agencies…
As a result, they invited a bunch of advertisers to come and give them a speculative campaign on their first tour inspection.
One of the agencies that were invited said they didn't prepare anything.?
Instead, they would like the airline to tell them about their problems.?
Then the airline should proceed with the other advertising agencies on their list.
All the other agencies have prepared a speculative campaign for the airline.?
But this one advertising company told them, "If you like any of the other agency's results, then that would be a great choice for you; if you don't like them, then come back and hire us. We will then embark on the research which will always precede the preparation of advertisements of our agency."
After two weeks of conducting this procedure, Dutch Airlines called the company that didn't make a presentation and hired them.
Guess what company was that?
"Ogilvy, Benson 8: and Matther" owned by one of the fathers of direct response advertising.
David Ogilvy
How was he able to win the heart of his client?
Simple.
He did that by communicating to them that he was not just after their money but rather their company's growth.
领英推荐
If I don't know your problem?
How then can I help you?
This is the place a lot of people get it wrong these days.
They don't seek to know what their prospective client is passing through or what their ideal customer is facing.
They just come up with a campaign and expect it to be a winning campaign.
Well, if you don't conduct adequate research.?
You would always lose your money on ads.
Here is the food for thought today.
Seek a proper understanding of your prospect and client's problem first before trying to do anything for them.
It would increase your chances of getting more results than anything else.
Leave a comment below if you got value.
Cheer to you.
Godspeed!
Seth.
PS: If you need my help in restructuring your advert or creating an outstanding campaign, feel free to shoot me a DM.
Copywriter For FACELESS social media Pages Who Want to Monetize Their Audience. Especially Via Email Marketing
2 年Wow never knew this story of Ogilvy, great post, thanks for this
Content ?Writer | Study Abroad Consultant
2 年This is choke?????????? with value
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2 年This is awesome my bro. This is where building rapport and asking the right questions comes in to place in selling process. Nice one Kyauta Seth ??. I aim to have a newsletter myself with my post series - Letter from a Proud Salesman. Thanks for this.
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2 年Thank you So much Sir, For these Content... ????
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2 年Awesome headline .. It caught my attention for sure