How to Skyrocket Your Website Conversion Rates with Killer Landing Page Elements

You've looked at several analytics reports and traffic logs and deduced that your website needs a serious makeover - starting with some stellar landing pages.

Your website conversion rates are low, and you need some fresh ideas if you're going to improve them.

Before we get into some killer landing page elements, let's talk about why you think your visitor bounce rates are so high.

What Is a Bounce?

A bounce occurs when someone visits your website and then leaves without taking any further action. Google Analytics tracks this metric by default, and it can be useful in getting an instant pulse on your site's effectiveness.

What Causes a Bounce?

There are several reasons why someone might visit your site and immediately hit the "back" button. Here are just a few:

They weren't specifically looking for what you offer right now. - Your loading speed was too slow. - Your website didn't load correctly.

After all, if someone is looking for a specific product or service, it makes sense that they want to get in and get out as quickly as possible. So if your website's landing pages are lacking in some way, be it through high bounce rates or low conversion rates, it might just be time to try some new approaches.

What Are Landing Pages?

Landing pages are usually short-lived web pages that send visitors toward a conversion goal of some kind - whether that's making a purchase, signing up for an email list, or downloading something.

Putting your website traffic toward specific, immediate goals is the first step toward increasing your website's conversion rates.

Key Landing Page Elements to Improve Your Website Conversion Rates

If you're looking to develop some killer landing pages, there are several elements you should prioritize. Here are just a few:

1. Being Relevant to Your Visitors

We already know that this is important in order to get people to click through on your ad, but it's also key for landing pages.

A visitor who clicks an ad for a weight loss product isn't going to want to find recipes and inspirational stories on the landing page - they'll bounce faster than you can say "diet."

So take a few minutes to review your traffic sources, figure out what people are searching for when they click on your ads, and then make sure your landing pages are relevant.

2. Focusing on One Clear Call-to-Action (CTA)

When dealing with landing pages, quality always surpasses quantity.

In a best-case scenario, a visitor should only have to make one decision on your landing page - whether or not they want to buy from you. If you're asking them too many questions without following up with a clear CTA button that either concludes the purchase process or takes them further down the road of engagement, you risk their exit.

3. Keeping Your Copy Concise and to the Point

You know that your visitor is skimming, so don't waste their time by writing long paragraphs about how great your stuff is. State your case in a sentence or two and then get on with it. Bullet points and numbered lists are just fine too - anything to help your visitors understand how you can benefit them.

4. Using Rich Media When Appropriate

The Web is all about multimedia, and the same goes for landing pages: photos, videos, and slideshows do a lot to capture people's attention and highlight what makes your product or service so great. Just be sure that it doesn't push your CTA button (and the rest of your copy) off the page - that's just annoying.

5. Making Sure Every Landing Page is Optimized for Mobile Visitors

We know that you have plenty to worry about between SEO, trying to rank well in social media and engaging your current visitors. But this will become more important as time goes on, so make sure your landing page runs smoothly on a mobile browser.

The faster your pages load and the easier they are to navigate - without slowing down or closing out of a visitor's browser - the better chance you have at increasing conversion rates.

6. The Landing Page Should Reflect Your Most Popular Keywords

As you look at the keywords driving clicks on your ads, think about how those keywords can be incorporated into your landing page copy.

7. Typing Unique URLs for Each Landing Page

This might seem like a no-brainer, but it's surprising how many companies still use the same landing page URL across all of their marketing channels.

If you already recognize the significance of pairing each ad with its dedicated landing page, then progressing to employ distinct landing pages will result in substantial benefits.

Again, the simplest explanation is that it helps you keep track of which ads and keywords are working and which ones aren't so you can turn things around quickly.

8. Providing a Risk-Free Trial or Money Back Guarantee

If your landing page presents an offer, whether it's for a free trial, a risk-free purchase, or something else, ensure that you're ready to honor the commitment and fulfill your part of the deal

Otherwise, visitors aren't going to trust you and they certainly won't buy from you or recommend your site to others.

9. Including a Deadline

Sometimes the best way to convince people that now is the time to act is by presenting them with a very specific, limited-time offer or by putting a hard and fast deadline on that offer.

For example, maybe your special deal ends in an hour or your contest closes tomorrow - whatever it is, let people know so they stop hesitating and start clicking!

10. Including Visible Social Proof

If you're running a Facebook ad and people click through not only because of the headline but because others are clicking on it as well, it's a sure sign that your offer is something they want to be part of as well.

So make those social signals visible! Put that Facebook likes and Twitter retweets where people can see them (whether you get 500 or 5 million!) - it will make visitors feel like they're in good company and help convince them that they shouldn't wait to take advantage of your offer either.

11. Including a Subscription Form

This is an important step for many websites - especially if your visitors sign up to receive regular newsletters or updates about what you're doing online. You can include this directly on your landing page, alerting people to the fact that they'll be getting relevant and timely information and ensuring that they don't miss out on any breaking news or exclusive offers.

12. Including a Testimonial from a Social Influencer

If you can convince one of the big names in your niche to vouch for your product, service, brand, or offer, it's bound to be a convincing argument for people who are still on the fence about taking advantage!

Try to enlist someone with a significant social media following to leave a genuine, positive review or testimonial for your brand online. It can greatly assist those who are exploring your landing page in deciding that it's a valuable use of their time!

Conclusion

Landing pages are not difficult to design and implement, but they do take some consideration to ensure that you're presenting your offer as it should be and enticing visitors to take the action that you want them to.

And, when done correctly, they can result in a huge boost in your website conversion rates!

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