How To Skyrocket Your Personal Brand ??
Tara LaFon Gooch, MBA, CVP ??
I Help Speakers, Authors & Thought Leaders Market & Brand Themselves To The Top 1% With Confidence | Creator of the GRASP Method? | International TEDx Speaker | CEO | 2X Best-Selling Author | Podcast Host
With the rise of social media and the increasing influence of the internet, individuals have unparalleled opportunities to shape and showcase their personal brand. In this newsletter, we will explore three powerful strategies— book authoring, professional speaking, and being featured in the press and on TV—that can help you skyrocket your personal brand, both online and offline.
Remember, personal branding is much more than simply sharing your story and creating content on social media. In order to develop true social proof you need to be seen as an authority in your field, a subject-matter expert, and have third party validation from major Press and highly reputable brands and personas.
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First, let's start with why personal branding is important.
The Significance of Personal Branding:
Personal branding is the art of curating and promoting a unique identity that differentiates you from others. It allows you to build credibility, gain recognition, and establish a loyal following. A strong personal brand positions you as an authority in your field, opens doors to new opportunities, and enhances your professional network. It is an essential ingredient for long-term success.
1.Book Authoring:
Authoring a book is a powerful tool for personal branding. It showcases your expertise, thought leadership, and unique perspective. By publishing a book, you establish yourself as an expert in your industry, gaining credibility and attracting a wider audience. Moreover, the process of writing a book allows you to dive deeper into your subject matter, enhancing your knowledge and refining your personal brand.
To utilize book authoring for personal branding:
a) Identify your niche and target audience.
b) Develop a compelling book concept.
c) Craft a well-written, informative, and engaging manuscript.
d) Leverage social media platforms and online communities to promote your book.
e) Collaborate with influencers, experts, or organizations in your field to amplify your reach.
2. Professional Speaking:
Speaking engagements are a powerful way to expand your personal brand beyond the written word. By sharing your expertise and insights with a live audience, you establish yourself as a trusted authority in your industry. Speaking engagements also provide networking opportunities, helping you connect with like-minded professionals and potential collaborators.
To maximize the impact of professional speaking:
a) Identify relevant conferences, seminars, and events in your industry.
b) Craft compelling presentations that showcase your expertise and captivate the audience.
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c) Leverage social media to promote your speaking engagements, build anticipation, and engage with attendees.
d) Collect testimonials and feedback to reinforce your credibility.
e) Consider hosting webinars or creating online courses to reach a broader audience.
3. Being Featured in the Press and on TV:
Media exposure is a potent vehicle to amplify your personal brand. Being featured in newspapers, magazines, blogs, podcasts, or TV programs enhances your visibility, credibility, and authority. Media features provide an opportunity to share your story, expertise, and insights with a broader audience, further establishing your personal brand.
To secure media features:
a) Develop compelling story angles that align with your expertise and target audience.
b) Create a media kit highlighting your achievements, credentials, and notable experiences.
c) Pitch your story to relevant journalists, bloggers, or producers.
d) Leverage your existing network and connections to gain introductions to media professionals.
e) Be prepared and polished for media interviews to make a lasting impression. This is an important one- HIRE A COACH, don't blow your big opportunity by not being prepared and polished!
?? If you are interested in skyrocketing your personal brand & want to learn how to be seen in the media, apply for an appointment today! ??
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I Help Speakers, Authors & Thought Leaders Market & Brand Themselves To The Top 1% With Confidence | Creator of the GRASP Method? | International TEDx Speaker | CEO | 2X Best-Selling Author | Podcast Host
1 年Now available on Amazon! ?? https://www.amazon.com/dp/B0CB1XBMXM?ref_=pe_3052080_276849420
I Help Speakers, Authors & Thought Leaders Market & Brand Themselves To The Top 1% With Confidence | Creator of the GRASP Method? | International TEDx Speaker | CEO | 2X Best-Selling Author | Podcast Host
1 年Amanda Ludwig
I Help Speakers, Authors & Thought Leaders Market & Brand Themselves To The Top 1% With Confidence | Creator of the GRASP Method? | International TEDx Speaker | CEO | 2X Best-Selling Author | Podcast Host
1 年I have an incredble 7,922 subscribers to this amazing newsletter! Thank you all for supporting, sharing, and helping me grow to this point! I hope to reach 8K subscribers this month, let's do this!! ??