How SIMPLE is your message?
Ian Genius
Ensure Your 'Premium Service' Is So Effortless To Buy...That Clients 'Close' The Sale Themselves!!
We've all been in a networking event where someone has explained their service and it makes ZERO sense. I do it deliberately ??
The problem is, as experts EVERYTHING IS SIMPLE to us.
Business owners will claim that they apply KISS (Keep It Simple Stupid) but in reality this is rarely the case.
EXAMPLE
Networker: I dont tell people I do VOIP, I tell them I do "Voice Over Internet Protocol"
Attendee: Oh that sounds great (Attendee Thinking: What on earth is that??!!)
What you say might be easier, but if its NOT easy enough you're in trouble!
If a potential client doesn't fully understand, then how can they make the choice to buy from you?
They can't. So what happens?
The conversation ends with "I'll have a think about it" only to ghost them!
Do you regonise this problem?
On Monday 15th April at 7pm, myself Ian Genius and The Chosen One Hardev Khamba are showing ambitious business owners how to simplify their message and go FROM STRANGER TO SALES
If you haven't already downloaded my FREE Sales eBook "5 Things You Never Considered To Improve Your Sales" then please do.
ian
Alison Cooper Not Just Travel, your Travel Fairy Godmother, helping busy people plan their dream holidays, cruises, tours, weddings, honeymoons and business trips, saving them time, money and stress.
11 个月Very true. Vital to get this right
Confidence Coach | Coaching and Mentoring for High Achieving Women | Female Entrepreneurs - Helping to Embrace Their Inner Diva to Live life on Their Terms Independent Consulting for Businesses - Team Assessments
11 个月You are definitely the one who knows how to Keep It Simple Stupid for clients to buy without overthinking ?? Ian Genius
From Trauma to Triumph
11 个月Brilliant as always
?? Marketing & Growth Strategist | ?? Helping Online Businesses Scale | ?? Paid Ads & Performance Marketing Specialist | ?? Founder @ Beat Alliance
11 个月From Stranger To Sales will most definitely demonstrate the key to simplicity with sales
1 minute Battery swapping for EVs ground breaking process for today and the future
11 个月Amazing! Ian and yes KISS means so much more ( once people understand KISS of course)