How Simple Coding can help your Business

Coding can propel your business digital marketing to the next level by saving your time for core business tasks and easing business processes through automation. Contrary to beliefs, digital marketers require coding to derive meaning from data and help their customers in their decision-making and shopping journey as they interact with their products and services.

What is coding?

Coding is using the computer language to communicate with computers and let them do what you want them to do. The computer language or the programming language is a form of instruction to computers, written in the form of scripts containing specific syntaxes that the computer can compile and convert into zeros and ones so it can understand and execute the instructions. The main function of code is to instruct the computer, but also to enable the computer to provide the user with what they want through the interface. It enables interaction. It is used in apps, operating systems, and other programs.

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Why is it useful for your digital marketing business?

Coding helps digital markers to collect data, analyze marketing data, and automate marketing campaigns. There is no better way of emphasizing the need for data-driven marketing campaigns in an increasingly informational age. The most important thing, however, is to use coding to collect the most relevant big data that guides making most useful market decisions on the side of the marketer – for instance how to present their information to target customers, what their competitors are and what they offer, and market mechanics.

WordPress vs Codeacademy vs Squarespace

Finally, let’s compare three different coding platforms and see how they can help you.

Codeacademy

Codeacademy is an educational platform where you can learn the basics of coding. There lessons cover everything from the most basic html to even build full websites, apps or even games. It’s a great place to learn coding without the dangers of making permanent changes to your business as they provide safe, learning scenarios where you can practice your new skills. It’s the perfect platform for someone with no experience with coding.

?Squarespace

Squarespace is an all-in-one content management system and website builder. It become incredibly popular with people new to digital marketing as it’s very user friendly and requires no coding what so ever. But while it certainly isn’t needed, you can use some snippets of code to have change some elements of your site. It’s not exactly coding a site from scratch, but you can add some extra functionality and is a great option for someone with some experience with coding.

?WordPress

Finally, WordPress is another content management system like Squarespace but with infinitely more customization options. A marketer, for instance, can write a script that transforms SQL data so it can be used for data visualization. SQL programming language will help the marketer to define what data they want to use, manipulate, and control it to suit their needs. The criteria for manipulating data depend on what outputs you desire from the data.

He can then use data visualization to show the data to his clients. Data visualization involves presenting the information in a graphical format. This includes the use of charts. In that case, programming helps the marketer's audience to make decisions easily and quickly by visualizing data. It can also help the marketer make better decisions about marketing campaigns.

The marketer can then use HTML to write up a blog post about the results. The blog post can be used for other things in addition to SEO ranking and attracting the audience to their blog and website.

Then marketers can use scripting to automate marketing tasks. Of course, today you can automate digital marketing in many ways without touching or even knowing code. You can automate email marketing, social marketing, lead generation, messaging, and many other things without doing code, although personalization is mostly possible with coding skills.

These are just some of the near infinite options that WordPress allows you to do. So, if you’re an advanced coder, WordPress offers the most options to help give your everything you want.

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