How The Sill is mastering direct-to-consumer marketing
Kishore Dharmarajan
If you are looking for a job or business leads in UAE, share my profile on your LinkedIn post to reach 100,000 brands in the UAE | CEO of Seosouq.com | Baselook.com | DMD Group (165K Members)
(We are reviewing a series on interesting brands and if you would like to include your brand in our series which goes out daily to our 10K newsletter readers, 35K followers and 168K FB Group members, you can comment below or visit seosouq.com).
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When you visit thesill, the first thing you notice is that the brand positions plants as a self-care and wellness product, not just decor.
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The presence of pets on a plant website, reinforces this awesome positioning.
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The brand has seamless integration of eCommerce, brick-and-mortar stores, and social media presence. Meaning they have an omnichannel strategy in place.
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The website's aesthetic, minimalist branding, indicates that their focus is on urban millennials and Gen Z.
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The site uses a soft color palette and large, high-quality images that create a calm and inviting feel.
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Most websites in this category seem to use a lot of dark colors but they have stayed away from that and let the natural beauty of the plants to attract attention.
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There is plenty of white space to ensure a clutter-free browsing experience.
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