How to signal the clients you want

Hi! You’re here because you’re a woman who runs an independent consulting business, and you want to learn how to make it more profitable. In our world, that means doing more of the work you love, with the clients you enjoy, and getting paid for your value, not your time.

Here, you'll discover effective strategies to implement in your consulting business, as well as hear inspiring stories from other smart and successful women who are also running their own consulting businesses. Along the way, you’ll learn that you can build the consulting business you want, that lets you live the life you want, and you’re not alone.?

I'm glad you're here! Let's dive in.

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If you want to attract the right consulting clients, it's not enough to talk about the problem you solve.?

You also need to signal the client you want to solve that problem for.?The exact client who has that problem, and you want to work with.

There's a big difference.

For example, let’s say in my content, I only signaled the problem:

“You want more clients”

“You feel uncomfortable marketing”

“You want to make more money”

That speaks to a LOT of people, most of whom are not my target audience.?

In fact, that’s what happened for the first few years of my business.

I DID get people coming to me who wanted more clients, felt uncomfortable marketing, and wanted to make more money.?

They were also:

1. An independent jewelry designer
2. MLM people who sold leggings and makeup to their neighbors
3. Startup founders
4. People who sold products
5. People who wanted to sell an online course for $99
6. People who were looking for their business idea
7. Consultants

Only ONE of those is my actual target client.

When I started talking DIRECTLY to my ideal client, it changed everything.

Almost immediately, I stopped getting the wrong people.

● "You want more clients" became… "You want to work with more of the right consulting clients, not simply the ones who've found you so far."

●"You feel uncomfortable marketing" became… "It feels weird to put yourself out there, because you never had to do it in your corporate career."

● "You want to make more money" became… "You want to make more money as a consultant, but you don't want to take time away from the people who matter to you."

I’m still talking about the problem I solve, but I’m also speaking directly to the clients I want by sending them signals they will understand.?

Think about it: WHAT problem do you solve, and WHO do you solve it for?

Reply and let me know – I'd love to hear your thoughts!

To your success,

Leah

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Hi! I'm Leah Neaderthal. I'm a sales coach for women consultants and the founder of Smart Gets Paid .

When I left my corporate career and started my first consulting business, I learned three things very quickly:

1- It’s 1000x harder to sell your own stuff than to sell someone else’s.

2- Marketing is not selling.

3- I had no idea how to sell.

I needed clients, but I didn’t know how to actually get them, and I was terrified of coming off like a used car salesman. It made me doubt whether I was even cut out to run a business.

So I taught myself how to get new clients in a way that feels authentic, allows me to be myself, and that works consistently. I now teach these techniques to others. Because I know it’s possible to learn how to land clients, and actually feel comfortable doing it, once you know how.

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Whenever you’re ready to start landing higher-paying clients, here are three ways I can help you.

1. Listen to the Smart Gets Paid Podcast

You’ll hear me chat with my actual clients as we tackle their biggest challenges in getting new clients, and you’ll learn sales strategies you can use today in your own business. It's the only podcast that can help you land higher-paying clients in your B2B consulting business. Listen on Apple Podcasts or your favorite podcast platform.

2. Get your copy of Referrals on Repeat

If you’ve gotten clients through referrals or word-of-mouth, and you want to start getting referral clients more consistently, get your copy of Referrals on Repeat, and start getting more referrals coming into your business today: smartgetspaid.com/referrals

3. Break through to the next revenue level in your consulting business with help from my team and me.

Learn the proven, step-by-step system women like you are using to get more of the clients they want, get paid way more for their consulting contracts, and build confidence that they know what they’re doing to get clients. Send me a message here on LinkedIn with “Breakthrough” in the first line and I’ll get you the details.