How to shut down your Digital Marketing costs with W3B ?

As a digital brand, you need to listen your market. That's a sentence you certainly hear a lot in the space of digital marketing.

But what does it really mean ?

As the manager of your marketing department or a well-known marketer, it's very easy to detach yourself from the sentimental assessments shared by the Internet users who follow your brand, and to plunge into an infinite number of data and graphic charts returning raw data with no overriding meaning to their possible representations. Analyses of market sentiment can be easily misinterpreted. It's sometimes all the harder to take a step back from the opportunities that face us once our heads are off the handlebars.

Between now and the end of this article, one of these opportunities is going to blow up in your face.

So sit down and pay attention.

Poor Consumer Consideration

We have a natural tendency to think that we are inherently better than our competitors. And it's good. However, this constant self-confidence can easily lead to blinkered thinking. And makes us question ourselves less about our positioning.

Today, in Digital Economy, 90% of brands hasn't yet understood they must play a triple role :

• Product Presentation | Product/Service solving problems (influencers, emissions, collaborations)
• Media Entertainment | Entertain earnings activities (live on-sales, consultancy, product delivery)
• Digital Culture | Enhance audience involvement (involve customers in the production process)

This poor consumer consideration means you're leaving a substantial amount of turnover on the table. You could decrease by 7 times your marketing costs only with a well done digital loyalty strategy.

People search to be more involved in the transition our society is making. We saw it with the wave effect of the big resignation in the United States in 2022 with more than 50 million of people leaving their jobs in need of meaning.

Poor Ethical Product Consideration

With more than 15% of people in United States leaving their jobs, for lack of sens, this represents the equivalent of a red light warning you of a collective awareness of the urgent need to redirect the priorities and commitments that companies forming the society, have decided to follow.

Most of product's market fit operate communication strategies oriented with simple problem solving solution. Products are meant in a single approach of solving a unique problem without taking into consideration whole sphere of influence in its manufacturing, logistic, or reusability.

In an epoch where inflation is growing quickly, delivering services of recovery to reissue a product that has already been used, can increase massively company margins. Enabling its consumers to vote through a digital dashboard on companies recycling decisions or product's manufacturing can increase digitally its reputation and nurture customer's loyalty.

Poor Collaboration = Poor Margins

It's a well-known fact that the more collaborations you have, the greater your chances of increasing sales. Provided that these collaborations are well targeted at the ideal market. Seeing your customers as potential partners, on the same level as micro-influencers, will increase organical interactivity.

KIKI World, a next-gen beauty brand, is pioneering a new, Web3-enabled business model with community and co-creation at the core. Consumers are co-creators and co-beneficiaries of brand building. They're rewarded for voting and for sales, depending on the product traits they keep in their wallet.

Proof lies in number :

? Over 50% of KIKI World Members have claimed digital collectibles (NFTs)

? Over 50% of product sales are made by members who have voted in at least one co-creation campaign

? 30% of members have voted more than two times and top members have voted more than 200 times

Want to develop a strategy enhancing your brand's sales?