How to show what your solution does? (for IT companies & not only!)

When you are an offline brand, showcasing yourself seems more simple, but when you make web solutions for companies, it may be more difficult to show why your solution helps and how it does so. So, when IT startups come to us with a mission to visualize their solutions, it's important to make the thing:

1. simplistic 2. understandable 3. well-paced!

And that's what we as Lodka can do well in both video and animations. Let's see a case of 2 fresh animations for RedTrack.io , which makes solutions for scaling advertisment campaigns, tracking perfomance and working with different clients in a single workspace.

You may see how this video visualizes 'what, why and how' step by step, giving an outlook of what the platform provides and why it can help and make your work better. Key icons, symbols and graphics are present, key aspects of the text are highlited, and different styles / color schemes create an interesting dynamic to make a video more watchable.

What's important, many of those things you can do by yourself. With mobile editing, simple presentations and free online tools. So, when you need to visualise something on a tight budget, you may try by combining following tools: inshot; canva and power point or slides. If you need a professionally looking brand animation which will not take too much time from you but give you an impressive result, maybe it's time to call Lodka ;)

So, that first video was a brand new overview of Redtrack platform, a showcase of what it can do and why it is important for achieving marketing milestones. We knew that it would be a video to be long-used by Redtrack, so we've found multiple creative solutions for this showcase challenge.

This second video centers on touch points of a client, and our job was to show it in a most effective way possible. It shows the feature of tracking customer journey:

When it comes to such videos, it may also be beneficiary to make adaptations for Instagram, TikTok and other mdias where vertical video is the king. And we've made such adaptations for both those videos. If it's your first brand video, you may also want to follow some tips from this post from our director Antos Sivyh : https://www.dhirubhai.net/posts/sivyh_video-film-business-activity-6981652770101555200-3aTI?utm_source=share&utm_medium=member_desktop

We hope some info we've provided in this showcase was helpful!

See more of our projects:?behance.net/lodka

Our instagram (lots of things there):?instagram.com/lodkaproduction

And also, share your thoughs about video for IT sturtups; motion design and animations right in the comments below ;)