How To Show Up Consistently On Social Media
Roshanda E. Pratt
Communications Strategist | LinkedIn Learning Instructor | Speaker + Trainer | Media + AI Innovator | Visibility Expert | Communications Director at For Goodness Sakes| #VisibilityIsPower ??
We’ve all been there—fired up with fresh ideas, ready to share our message with the world, but then life happens. Suddenly, the momentum we’ve built online starts to wane, and before we know it, days, weeks, or even months have gone by without a post or video. If this sounds familiar, I want to talk to you today about the importance of consistency and how it’s not just about you—it's about your audience.
Responsibility to Your Audience
Imagine you're in the middle of a gripping novel, and suddenly, the author decides to stop writing. How would you feel? Disappointed, right? That’s exactly how your audience feels when you don’t show up consistently. Whether you realize it or not, people are counting on you. They’ve connected with your story, your message, your brand—and they’re waiting for what’s next.
Being consistent online isn’t just a matter of sticking to a schedule; it’s about being responsible to the people you’re impacting. Every time you post, go live or send out a newsletter, you’re building trust. And trust is the foundation of any strong relationship. Don’t leave your audience hanging. When you show up regularly, you’re telling them, "I value you. I’m here for you."
Think Beyond Yourself
Consistency isn't about perfection; it's about showing up, even when you don't feel like it. Think about the people on the other side of the screen—those who look forward to your insights, your encouragement, your story. When you feel like skipping a post or taking a break, remember this: it's not just about you. Your content has the power to impact, inspire, and uplift others. By showing up, you’re serving them, providing the value they’ve come to expect from you.
Embrace Accountability
One of the most powerful ways to stay consistent is to create systems of accountability. When you hold yourself accountable, you’re far less likely to drop the ball.
Here’s how you can build accountability into your online presence:
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Administrative Services Director at City of Sumter
2 个月Very informative
Online Communications Specialist
2 个月This is information that applies not just to individuals, but to agencies, such as government programs, services, etc. Being present and consistent is important to building and sustaining trust.
Voice Over Talent | Social Media Certified, Christian Content Creator
2 个月Great advice! Thanks, Roshanda E. Pratt!!???
Adjunct Professor, Leadership Coach, Speaker
2 个月This is one of my favorites Roshanda E. Pratt! True partnership is more than collaboration—it's about holding each other accountable to the highest standards of leadership! Partnership dives innovation, creativity, and sustainable growth while decreasing entrepreneurial #burnout! #LeadLoudly #bold #courageous #leadership #nationalselfcareawarenessmonth
Multimedia Marketing Consultant | Marketing Communications, Online Marketing
2 个月Really ready to grow and take the next step. As a boomer leaning into the change is vital!!!