How “Show and Tell” Can Help Create Unforgettable Experiences

It’s one thing to serve guests; it’s another to elevate their experience by sharing insightful details about the products and services you offer. I recently experienced this myself when dining at a lovely Italian restaurant. We walked into the restaurant, and the wait staff didn’t just hand us menus—they knew every dish and ingredient like it was their own recipe. One even told us about the local farm where they source their tomatoes. When we asked for recommendations, instead of pointing to a random dish, our waiter took a moment to ask about our tastes and paired the perfect wine with a dish that was exactly what we didn’t know we wanted. The whole evening felt so tailored, it was like dining at a friend’s house—if your friend just happened to be a culinary genius!

The food was incredible, but it was the depth of knowledge and genuine enthusiasm of the team members that turned what could have been an ordinary dining experience into something truly special.

Training your team to share knowledge—whether about dishes on your menu, upcoming events/promotions, or your venue's unique offerings—makes a world of difference. It’s like going back to "show and tell" at school, but here, you’re showing and telling guests something that sparks curiosity and joy. When team members can confidently "tell" about the history of a dish or "show" a guest how a service works, they build trust and create memorable interactions.

Consider the front desk at a hotel. If the team knows more than just how to check guests in, but also the best local spots for dinner, where to find the nearest gym, or even the history of the building they’re staying in, they can create memorable interactions. This type of knowledge empowers your team, makes guests feel special, and reflects well on the business by offering a personalised, value-driven experience beyond the basics.

This doesn’t just benefit the guest either. It boosts the confidence of your team, increases their engagement, and ensures they feel more connected to their work. When team members feel knowledgeable and empowered, they perform at their best, which, in turn, benefits the business. Happier customers equals stronger team bonds, which equals a thriving, service-driven environment.

Our Customer Service Excellence and Engagement Programs ensure your team goes beyond those surface-level interactions. We train your team to "show and tell" effectively and engage more meaningfully with guests, enhancing their product knowledge and confidence, and empowering them to deliver memorable, service-oriented experiences every time.

Whether it’s the person behind the counter or the team member answering the phones, when your staff are well-equipped with product knowledge and service skills, it creates a ripple effect that enhances the entire customer journey and strengthens the business. Investing in training is the key to turning good service into great service and making sure every customer leaves with a smile—and maybe a story to share about where your tomatoes really come from!

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