How To Show Content Marketing ROI

If you want to show content marketing ROI, it’s important to understand how content marketing works and what its ROI is. Though it might seem pretty obvious at first glance (more sales), content marketing is not as straightforward as many assume. It is the precise reason why content marketing ROI is usually misinterpreted or even ignored. 

Content marketing is an approach that aims to create and distribute relevant and consistent material to potential customers as a means of attracting their attention, gaining their trust, increasing brand awareness, and, ultimately, to drive customer action.

In other words, content marketing is an inbound form of marketing where you offer customers something of value (i.e., relevant and exciting content) in exchange for their business. It comes in contrast to the generally annoying outbound marketing, or sometimes known as interruption marketing, in the form of advertising, promotions, public relations, etc. 

The fact that content marketing is indirect; the ROI generated may go unnoticed, especially to the untrained eye. 

Content Marketing ROI Metrics

To take full advantage and show as much content marketing ROI as possible, you need to know what to look for. Businesses use content marketing for a vast number of reasons, but the most common include:

• Website Traffic
• Leads
• Higher Conversion Rates
• SEO Rankings
• Subscriber Growth
• Lower Bounce Rates (average time spent on a page)
• Customer Feedback
• Sales

The best thing about these examples is that they’re also measurable and relatively easy to keep an eye on. To get the most out of each, you need to...

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A. Lee Judge is a digital marketing strategist, personal brand consultant, and co-founder of Content Monsta - a digital marketing agency focused on utilizing digital content to build personal and business brands.?