How should your animated video sound? A guide to crafting a tone of voice

The sound of your animated video plays a key role in engaging your audience and conveying your brand’s message. Here’s a brief guide to help you decide how your animated video should sound:

1. Match the Sound to Your Brand Personality

Align your video’s tone with your brand’s image:

• Professional: Clear, neutral voice with subtle, calm music.
• Fun: Lively voiceover with upbeat music and playful sound effects.
• Friendly: Warm, conversational voice with light, uplifting music.

2. Choose the Right Voiceover Talent

Pick a voice that matches your message and appeals to your target audience:

• Energy and Tone: A dynamic voice for high-energy content, a calm voice for educational videos.
• Demographics: Consider gender and accent to suit your audience.

3. Select the Right Music

Background music sets the mood:

• Upbeat: For energetic product launches or promotions.
• Calm: For educational or storytelling videos.
• Playful: For fun or light-hearted videos.

4. Use Sound Effects Wisely

Sound effects should enhance the action, not distract:

• Match the animation’s energy and timing.
• Keep effects subtle, supporting the narrative without overwhelming it.

5. Perfect Your Call to Action (CTA)

For your CTA, be assertive but consistent with the video’s tone, encouraging action in a way that fits the overall feel.

The right sound in your animated video can boost engagement and strengthen your brand’s message. By choosing the right voice, music, and sound effects, you’ll create a memorable audio experience for your audience.

How do you plan to use sound in your next video? Let’s discuss!