How Should You Market Your Business Online?

?There are benefits to the different ways a business can market online but a marketing strategy should be based on a business's current goals.?As they reach their goals, their marketing should change as well.

SEO is the best long-term marketing as it is something that just takes time.?For less competitive industries 4-6 months to get to the first page and then continue.?For more competitive industries such as roofing, plumbing, plastic surgery, insurance more like 9-12 months for smaller targeted cities and even 12-18 months for larger populated cities.

Google & Bing Ads are a great way to deliver website traffic now.?Make sure your campaigns are set up correctly and if you hire a company ask them what their margins are.?You need to know how much of your budget is actually being invested in your ad spend.

Social media is great for branding and community awareness.?Depending on the industry will depend if it will bring in more new clients.?Stay consistent with your posting, find the platform that is right for your business, and don't forget about Google my Business.

Display Ad or Banner Ads are great for the top of mind awareness.?You can get very specific in your target audience or leave it general.

Online Reviews management...enough said.?Manage what your customers are saying about you online.?Reply to all reviews, especially the negative ones.