How Should Marketers Start Their 2025?

Of course, with a solid strategy, plan, and budget allocation! But what if some elements are still missing? or what if nothing is done yet!

Often, what’s missing is clarity of purpose. We can get caught up in processing documents and executing tasks without a clear link between our marketing activities and desired outcomes.

Not to worry—here are a few actionable steps to help you refine your approach and kick off 2025 on the right foot:

1. Align Goals with Business Objective

• Define clear, measurable goals that align with your overarching business objectives.
• Ensure key stakeholders are involved and aligned throughout the process.

2. Revisit Your Segments

• Reassess your audience to ensure your marketing activities are effectively communicating value to the right stakeholders.
• Focus on the audiences that will support and grow your business.

3. Set Clear KPIs

• Identify key metrics, such as:
• Focus on the top 5 primary KPIs, adding secondary ones as you progress.

4. Prepare a Reporting Framework

• Develop a simple and actionable framework for tracking activities and KPIs.
• Highlight key activities weekly, and integrate digital marketing and sales metrics based on your top KPIs.

5. Create or Refine Your Editorial Calendar

• Prioritize effective channels for better targeting and efficiency.
• Develop a year-round editorial calendar to ensure consistency across platforms.

6. Allocate Your Budget Wisely

• Distribute your budget across content marketing, paid media, and events.
• Prioritize allocations based on your most pressing goals and desired outcomes.

7. Align with Your Team

• Engage your team in the process to ensure alignment.
• Use this opportunity to present the new plan and prepare for a strong start.

8. Maintain Regular Reviews

• Schedule quarterly or bi-monthly meetings with stakeholders to review progress.
• Adjust plans as needed to stay on track with your goals.

With a clear strategy, well-defined goals, and ongoing refinement, you’ll be set for success in 2025.

What’s your approach for the new year? Share your thoughts in the comments below!

Happy planning and best of luck in 2025!