How should businesses solve the Dirty Data issue easily?
Ashish Dwivedi
LifeTime CRM Developer | CTO & Founder at store.outrightcrm.com |Loves PHP Coding/SugarCRM Development(13+Yrs) | Founder of YouTube Channel youtube.com/outrightsystems
We heard several times that CRM is not useful for many businesses. And one of the important reasons for CRM failure is Bad Data. Everyone stuck in this concept as collecting the data is really challenging and users fail sometimes to collect and even analyze. Do you know the reason behind “dirty data happens”? We are going to explore it and even share the best feasible solution for you.
You have no idea how much the dirty data cost you all. You will see the downfall of company’s revenue as 12% will decrease, 44% of the large-scale sector said that dirty data is the biggest and most common problem they are facing and 41% of companies said that this dirty data is the second biggest problem for them. The first reason behind dirty data happening is Human error. Employees manually inputting the data into spreadsheets, simple spelling errors, etc. can cause this issue. First, you don’t re-check what is going on or whether you did it correctly or not and later on feel like the system is not doing the process of analyzing the data properly. Instead of blaming the system, first, check out what you did. This can be a problem as you feel like analyzing the data is like bringing work pressure by yourself.
Secondly, many of you who are not so experienced store their business data in numerous disparate systems which is absolutely a worst idea. Why? Every system has something different structure or aggregations, so when it’s time to sync the data then you might face a tough situation to do this task. You will watch the duplicate fields or missing fields. Let’s move on to the next reason behind this dirty data practice and it is changing requirements. Day by day businesses are growing and this is obvious that they will do several changes every day. They bring changes in their business data first. The changes if not updated to the analyst then it might be a serious issue because they will present the data into a self-service.
How to solve the data preparation issue?
Are you curious to know about it? Hold your breath and read out the content till the end
- You no need to worry about your data and also your bad data problem is going to solve when adapting the “self-service data preparation”. Many large scale businesses adapted this for the reason of exploration and prototyping. It feels like the entrepreneurs have data in their hands and they never face any hurdle in the process of data preparation. This concept saves your cost as you don’t need to invest your money in the IT sector and no need to take the help of IT staff here.
- Above we guided you about the structure and aggregations of different systems, so why not go for the visuals and self-service data preparation tools? This enables the business to understand the structure and can see the relationship in the table. It is very important to adapt this tool which helps to clearly show your data
- It’s time to polish the data for matching with the analysis by using self-service data preparation because it is perfect to reduce your IT burden on your business. Also, if you are worried about duplicate data efforts then don’t stay fret because this situation will never happen. Suppose if the datasets are valuable then you have a chance to dovetail it with the canonical.
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