How Shoppable Videos are Revolutionizing Online Shopping Experiences
Shoppable videos aren’t just a cool trend – they’re a game-changer for how your customers discover, engage with, and shop online. It’s not just about creating product videos, but about creating experiences that make your customers hit “buy”.
Now, people want seamless, interactive experiences, and shoppable videos deliver just that. They blend engagement and action, making it easier for your customers to go from watching to buying without a second thought.
So, how does this work in your industry?
Let’s break it down with examples of how brands use shoppable videos to drive engagement, boost conversions, and build deeper relationships with their audience.
Fashion & Apparel: Style That Sells
Imagine showing off your latest collection not with static photos but with a mini show or a GRWM video, where each piece is ready to shop. You can show how outfits look in motion and add direct links for customers to purchase right then and there.
BONDEYE JEWELRY? has integrated shoppable videos on their website, letting customers view their collections in action and check out products right from the video.
Customers don’t just see the pieces – they experience them.?
You can create short, dynamic clips or UGC of your latest drop and collections and let customers swipe up to see more looks, making each video a shopping moment.
Beauty & Personal Care: Results You Can Buy
Beauty is all about results, right? Your customers want to see how your skincare or makeup looks on real people before they commit. With shoppable videos, you can showcase content like makeup tutorials or skincare routines and feature each product as it’s used.
With Tolstoy , ZAILA does this perfectly, letting customers purchase as they watch how the product works in real time. They have integrated shoppable videos into various parts of their website (from homepage to PDP). By showing real results and allowing users to shop directly from videos, they made the shopping experience much faster (less friction).
Health & Wellness: Fitness That Converts
Your audience wants to see how your equipment, supplements, or wellness products fit into their routine. Shoppable videos are the perfect tool to demonstrate workouts or wellness tips while tagging products in the video.
According to Videowise , Dr. Dennis Gross’ use of short-form videos boosted engagement significantly and drove orders directly through the videos, making it easier for customers to see the benefits of the products instantly and make confident purchase decisions.
Home Goods: Bringing Decor to Life
Your customers need to imagine your furniture or decor in their own homes.
And with shoppable videos, they can see how products look in real-life settings – whether a cozy living room setup or a DIY decor project.
宜家 's video campaigns on their website are a masterclass in making everyday tasks engaging while tagging each product for easy shopping.
Similarly, you can show the room transformations with decor pieces and the products used, letting your audience create their dream space with just a click.
Pets & Animals: Products in Action
Pet owners always want to know what will make their pets happy, comfortable, and safe. And, nothing can beat shoppable videos here.
They can bring this to life by showing products in action – like a toy keeping a dog entertained or a new grooming tool making bath time easier.
RIFRUF , a pet brand, successfully used shoppable videos to demonstrate their pet products in action. For example, by showing their dog shoes (how they actually look), they engage with customers and increase trust, leading to higher conversions.
It’s an easy, feel-good way to connect with pet lovers and increase sales.
Food & Beverage: A Recipe for Sales
In the food and beverage industry, showing how your products are used in real life is key. Whether it’s a recipe video or any type of user-generated content, shoppable videos can let customers buy the exact ingredients or items they’re watching.
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Celebration Box , another brand that uses Videowise for shoppable videos on their website, saw a 6% boost in total store conversion rates and a 26% video shopper conversion rate.
Florist: See the Blooms, Buy the Bouquet
Florists can use shoppable videos to showcase how beautiful their products or floral arrangements look in different settings – whether it’s a wedding, an event, or home decor.
By tagging bouquets or products directly in the video, customers can see how the flowers will look in real life and easily purchase what they love.
How Shop2App Can Empower Your Brand with Shoppable Videos in Your Own Mobile App
Shop2App is making it easier for brands to integrate shoppable videos directly into their mobile app. Whether you want to place them on your home page, landing pages, or product description pages, Shop2App has made the process seamless.
When customers click on a video, it plays with tagged products displayed at the bottom, allowing them to purchase instantly. Plus, just like Instagram reels, your customers can swipe to see more videos, keeping them engaged and scrolling (through your products).?
With such interactive features, Shop2App helps you boost customer engagement and sales by making the mobile shopping experience as immersive as possible.
Wrapping It Up
Shoppable videos are more than just visual content – they’re a powerful sales tool that meets your customers where they are: engaged, inspired, and ready to buy.
Whether you’re in fashion, beauty, wellness, or home goods, there’s a way for you to turn your content into a seamless shopping experience.
You’re not just selling products - creating meaningful connections with your audience and building a stronger, more engaging shopping journey.
Craving Conversions (collaboration alert!)
If you’re a food or beverage merchant, don’t miss out on this!
We were featured in the Food & Beverage Micropaper published by Quickfire Digital. It is packed with insights, industry trends, and proven strategies. From driving more revenue to turning one-off customers into loyal fans - it?has everything you need.
A huge shoutout to incredible partners and brands (and their teams) who made this possible:
Bread & Jam , Remarkable AI , Dash , Relo , Shoplift , SparkLayer B2B , Stamped , Storyly , Allora (drinks) , Anastasia's Pantry , Quickfire Digital - Shopify Plus Agency , and Oatsu
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Founder @ Videowise. All-in-one Video Commerce Platform that drives growth and performance with next-gen shoppable media experiences.
1 个月Appreciate the shoutouts to Videowise ??
Top100 Marketing Influencer of 2024| Co-founder & CEO at LiveMeUp - The One Platform for Shoppable Videos and Live Shopping. Made for Shopify. Powered by AI?
1 个月Music to my ears! Let's talk!
?? Marketing @ Quickfire Digital - eCommerce Agency of the Year ?? Freelance Marketing Strategist & Consultant ???? The crazy plantaholic marketing ops gal ????
1 个月What a wealth of insights and resources you've compiled here Ankit this is a goldmine! Chuffed to be a part of it??