How to Shine as a Product Leader during Annual Planning

As product people, we love to build great things that delight our customers. Wouldn't it be great if that was our only responsibility? An important part of a product leader's role is annual planning; establishing a great vision and strategy for the coming year. I know it can be one of the most annoying, time-consuming, and painful parts of the duties but it is also a very important, high-stakes part. Why?

A compelling product vision and strategy are what differentiates good product leaders from great ones. Becky Flint writes “A strategic plan requires big picture mission and vision, data, team input, and creative solutions. This is why strategic planning typically involves almost half of the company, from execs to directors, managers, and teams.” “To avoid chaos,” she continues, “a common solution we see companies apply is to remove teams from the process. This can simplify the planning, however, it often re..

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