How to shift from project-based to product-based thinking
Moving from project-based to product-based thinking is more than a change in terminology—it's a transformative shift that requires visibility, continuous improvement, and a data-driven approach.
In an ideal world, leaders could request a new IT product, fund the project for 12 or 18 months, and end the project when version 1.0 is shipped. However, we all know that's not how these products are built. On this episode of Catalyst, Clinton chats with Dr. Mik Kersten, the CTO at Planview and author of Project to Product, and Keith Buehlman, Senior Director of Business Value Acceleration at Launch by NTT DATA, about how teams can successfully shift their mindset.
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Sr. Director, Strategic Advisor: Business Value Consulting | Applied AI Strategies
2 个月Enjoyed the latest episode with the?insights on shifting from project to product-based models in digital portfolios. Love the links to additional articles and the podcast! Great exchange Mik Kersten, Clinton Bonner, and Keith Buehlman.
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2 个月I really enjoyed the conversation between Mik Kersten, Keith Buehlman, and Clinton Bonner Thanks for taking the time to describe how we can leverage the project to product concepts to improve our daily work and our organizational goals.