How She Finds Purpose - Lida Citro?n

On today’s episode of the Leadership Purpose with Dr. Robin podcast, we welcomed Lida Citro?n as our guest.

Our conversation was filled with inspiring insights for high-achieving women who are ready to align their work with deeper meaning and purpose.

Lida Citro?n is an executive coach, personal branding consultant, and reputation management expert. She’s also the author of The New Rules of Influence, a book that teaches readers how to authentically build trust, drive change, and make an impact. With 16+ years of experience, Lida helps leaders across the globe discover who they truly are and position themselves for success.

Key Takeaways:

• Trust your calling, even when the path forward feels uncertain. Lida shared how an unexpected moment at a football game led her to discover her passion for serving the military community—a career-defining shift she never anticipated.
• Stop waiting for permission to step into your full potential. Lida emphasized that high-achieving women often wait to be “invited” to take center stage. Instead, own your voice, set clear intentions, and take courageous steps toward what you truly want.
• Tailor your work to what fills your heart. Lida shared how she designed her career around her love for coaching, writing, and speaking—proof that it’s possible to align your skills with what brings you joy and purpose.

Check out this episode wherever you enjoy your podcasts! ???