How Shareable Is Your Social Media Content?

This might break your heart, but… no, you can’t just post funny cat videos all the time and expect to find social media success. “But,” you might say, “the cat videos perform so well because everyone’s laughing!” That may be true, but it’s not enough to carry an entire campaign. Here’s why:

Content that quickly grabs people’s attention can absolutely be useful to a social media campaign. After all, standing out and getting people to follow you is a major part of what any digital marketer aims to do. Of course, this goes for more than just cat videos. Simple, easily-shareable content can be great for hitting account metrics, but here’s my question for you…

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