How to Share Your Expertise on LinkedIn
LinkedIn tip to attract more attention and connections:
Write your "About" section in the first person.
It's YOU speaking to readers as yourself, sharing your personality and style.
Human-to-Human.??
Talking about yourself in the third person feels cold and robotic.
"Susan has 40 years of communication experience and has won numerous awards.
Susan began her career as a radio news reporter and on-air anchor...She was also deputy director of the Governor's Office of Radio and Television...."
You get the picture.
Have you seen the hilarious Seinfeld episode where a guy named Jimmy talks about himself in 3rd person?
-Jimmy likes to work out.
-Jimmy can jump higher.
-Jimmy likes that new restaurant.
??Write in the first person so your reader gets to know YOU.
It shows others that you're comfortable sharing your expertise.
Be relatable as a human being so you spark curiosity and people want to connect.
The bottom line is YOU are the message.