How To Setup LinkedIn Ads Account

How To Setup LinkedIn Ads Account

Introduction

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LinkedIn is a social network that helps you to find job opportunities, make connections with professionals and grow your business. And now it’s also a great place to advertise your company or product! You can create an ads account on LinkedIn, which is similar to setting up an advertising campaign on Facebook or Google. In this article we will show you how to do that in simple steps:

Create A Company Page

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Creating an eye-catching linkdin account that becomes popular like of Richard Branson sounds like a dream. But everyone starts form these simple steps.

  • Go to LinkedIn and click on the “Companies” button.
  • Click on “Create Company Page” and enter your company info into it, then click “Create” in the top right-hand corner of the page:
  • Add a description of your company, as well as an image (logo) and tagline/slogan if you have one:
  • Fill out all of the information required in these sections: About Us; Products & Services; More Info & Reviews; Careers (if you have jobs available); Investor Relations (if you want investors to contact you):
  • Add links to any social media accounts for your business (Facebook page, Twitter account etc.), or even just add links to more info about what kind of business yours is in case someone wants more information about it without going through Google searches every time they want something new about what makes this company great!

Link Your Company Page To Your Ads Account

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You can find your ads account by clicking on the Ads icon at the top-right of your LinkedIn homepage. To link your ads account with a company page:

·????????Click on the Company Pages option in the left navigation bar.

·????????Click on + Add a Company Page.

If you are creating a new company page, select Create an Account and follow the steps to complete this process. If you want to link an existing company page, select Link Existing Account and enter its name (the one you used when creating it).

Link Your Personal Profile To The Ads Account

?LinkedIn ads allow you to target your ideal audience. If you have a personal profile, now is the time to link it to your ads account. Linking them allows you to see how other members of LinkedIn may be seeing your page and gives you access to more powerful targeting options for your campaigns.

What does linking do?

When you link, LinkedIn matches up basic information about yourself with some of the targeting criteria already selected on the ad campaign that's currently live in order to help determine which audiences are most likely to be interested in seeing it. For example, if someone has indicated they're interested in marketing jobs but has not yet created their own profile, they won't show up as an eligible audience member until they do so (and vice versa).

Add A Payment Method

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Once you've set up your LinkedIn ad account, it's time to add a payment method. You'll first be prompted to select a payment method from the list of options. If you want to add another one later on, click on "Add Payment Method" and enter your billing address and credit card info. If you don't have one yet, go ahead and enter the information for your preferred payment option now so that it's ready when the time comes!

Once that's done and dusted, go ahead and select what type of billing options you want: standard or recurring. The former will charge one amount each month (or whatever interval), while the latter charges once per transaction—which means that if someone clicks on an ad but doesn't convert (i.e., buy anything) within 30 days or so after clicking through on their own accord off Facebook/Instagram ads platform(s).

Create An Ad Campaign

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After you have created a LinkedIn account, it's time to create your first ad campaign. You can do this by clicking the "New Campaign" button in the top right corner of your screen:

The first thing you need to decide is who you want to target with your ads. There are many different targeting options available, but here are some common ones:

  • Job title - Target people based on their job title (e.g., vice president).
  • Company name - Target people who work at a specific company (e.g., Facebook).
  • Location - Target people based on where they live (e.g., San Francisco).
  • Age - Target people within a certain age range (e.g., 25-34).

When it comes time to choose what type of ad will be shown, there are several options available: text ads, image ads and video ads. Text ads include headline text and description text for each piece of information about the product or service being sold; image ads allow users to click on individual images that display more detailed content; video commercials show short clips of videos that depict real-world uses for products being offered through LinkedIn. Click here to view a creative ad example on linkdin.

You Can Set Up A Linkedin Advertising Campaign In A Few Simple Steps.

To get started, you’ll need to log into your LinkedIn advertising account and follow these steps:

  • Add a payment method.
  • Link your personal profile to the ads account. This will allow you to publish content directly from your profile and make updates on behalf of your company page directly from within the same dashboard.
  • Link the company page (if applicable). This step is optional unless you plan on publishing content specifically related to that page's audience or targeting those pages' followers with ads in the future.

Conclusion

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Congratulations! You’ve successfully set up your LinkedIn advertising account. Now that you have an ads account, it’s time to get started with setting up your ad campaign. Read out more blogs to get tips for digital marketing and ecommerce.?

Hamza Ejaz

Digital Marketing Consultant | Lead Generation | Email Marketing l Linkedin Ads | PPC Ads | Facebook Ads | Website Development | Google Ads | TikTok Ads Specialist l Digital Strategist

1 年

"Great post! Thanks for sharing these insightful tips on setting up a LinkedIn Ads account. Can't wait to put this knowledge into action!"

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