how to setup keyword prioritization in Google ads
So, diving into Google Ads and wanting to prioritize those keywords and search themes? Here's the lowdown on how you can do just that:
First off, let's talk about understanding your keyword matching options. You've got your exact match, which is like finding an exact twin for your keyword in searches. Then there's phrase match, where your keyword fits in with the search but might have some extra words around it. And finally, broad match, which casts the widest net, catching similar terms, synonyms, and even misspellings.
Now, exact match keywords are like your VIPs. They get top priority in the auction because they're exactly what someone's searching for. So, if you've got 'skydiving license' as an exact match and someone types that in, your ad's gonna have a front-row seat.
Relevance is key here. Google's AI is smart – it looks at the search term, your keywords, and where your ad takes folks. Make sure everything's on the same page, or rather, the same search results page.
Ad Rank is like your ad's popularity score. The higher the Ad Rank, the better your chances of snagging that top spot. You might need to tweak your bids or spruce up your ad to boost that rank.
Now, about budgets – they matter. If your campaign's on a tight budget, some keywords might not get to play as much, even if they're a perfect match. It's like having a guest list for a party – only so many can come in.
In Performance Max campaigns, you've got search themes. They're like guiding stars for Google, showing what your customers are after. Plus, they play nice with exclusions and negatives.
Organization is your friend. Group your keywords and ads based on what you're offering. That way, your ads are hitting the right folks who are keen on what you've got.
Test, test, test. Keep an eye on how your keywords and ad groups are performing. Tweak them as needed to keep that ad game strong.
And remember, this prioritization gig is like a dance – it's always changing. Stay nimble and adjust your strategy to keep those ads hitting the mark.
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In brief, the keyword prioritization checklist is the following:
- Understand Keyword Matching Options
- Use Exact Match Keywords
- Prioritize Relevance
- Optimize Ad Rank
- Consider Budget Constraints
- Use Search Themes
- Group Keywords and Ads
- Test and Optimize
Till next time