How to Set Yourself Apart in A Saturated Market
Chris Winfield
I help Entrepreneurs and Marketing Managers increase social media engagement by 333% in 34 days or less through the AI SOCIAL SELLING SYSTEM?
I understand that it can be difficult to stand out from the crowd when everyone is using online advertising. It's time-consuming and expensive, and it's hard to keep up with the constant changes in platforms.
But, if you don't focus on getting publicity, you'll miss out on the benefits of the "invisible ROI." These include instant credibility, social proof, and expert status.
The benefits of publicity far outweigh the benefits of online advertising. Focus on getting publicity if you want to scale your business quickly and efficiently.
There are lots of ways you can get more publicity and press and in today's newsletter I want to share my top 4 tips to start off strong:
1. Create a list of potential media outlets you would like to target.?
This could include local TV stations, newspapers, magazines, and websites. Reach out to these outlets and pitch your story ideas.
2. Develop a press kit?
A press or media kit is a great way to introduce yourself and/ or your business to anyone who wants to talk about or promote your offers,? such as influencers, event attendees, journalists, or prospective clients.
This kit provides everything needed to make it easier for them whether they have a podcast, a personal blog, or just want to share your story with their community.
Your press kit should contain at last:
3. Keep track of your media mentions
Tracking your mentions will give you the chance to respond to key mentions and you can be proactive by sending thank-you notes to the reporters, editors, and producers who write about you.
4. Seek out speaking engagements
Speaking events offer a great opportunity to showcase your knowledge, get noticed, build trust, and network with new prospects.?
Seek out leadership seminars, motivational speaker events, webinars, podcasts, Industry round table events, and other opportunities to share your expert knowledge.
By following these simple tips, you can quickly and easily set yourself apart from the competition in a saturated market.
Over to You!
I'd love to hear from this newsletter's readers:? Leave a comment below and tell me what are you doing to set yourself up apart in a saturated market.?
If you enjoyed this blog please click LIKE and click SHARE to share it with your network, thank you!?
Ready to take action??
If you're ready to take the next step, I invite you to join Us For The Most Important Closed-Door Publicity Event Of The Year: UNFAIR ADVANTAGE LIVE - Legally STEAL Our Media Contacts and Surround Yourself Top Influencers, Producers, And Publicity Experts Who Are Otherwise Impossible to Connect With Unfair Advantage live!??
You can also follow me on Instagram as @chriswinfield and see all my writing at https://www.chriswinfield.com/blog/
Chris Winfield is a serial entrepreneur and co-founder of Super Connector Media, an award-winning online education & training company and one of the fastest growing private companies in America. Specializing in producing life-changing live events and creating business and personal transformation through their online training and coaching programs. In the last two years alone, over 20,000 business owners, experts, doctors, and coaches have learned how to grow their business and become "The Recognized Expert" in their industry by leveraging Super Connector Media's systems and platforms.
Chris is also a contributor for INC. and host of a show for Entrepreneur Magazine. His writings have also appeared in Business Insider, TIME, Buffer and other top-tier publications. Chris has been featured in the Wall Street Journal, New York Times, NBC’s Today Show, USA Today, ABC News, Fast Company, Fox Extra, Forbes and over 200 other media outlets. Chris has shown clients – including people from companies like Disney, Bai Brands ($1.8 billion exit), Virgin, Intuit, Thomson Reuters, Conde Nast, Cali’Flour Foods and countless high profile entrepreneurs & authors – how to leverage their connections with the media and influencers for credibility, authority & profit.?
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