How to Set Your 2025 Marketing Goals
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"If you want to live a happy life, tie it to a goal, not to people or things."
Leslie Knope's vision board goals (courtesy Parks and Rec)
Setting Marketing Goals for 2025
I am not a fan of New Year’s resolutions, but I am a big fan of New Year’s goals.
The problem with New Year’s resolutions is that they are “all or nothing.” We decide on January 1 that we’re going on a diet. Then on January 7, we eat an entire ham. “Well, there goes that resolution,” we say to ourselves, and nothing changes.
New Year’s goals, on the other hand, are long-term objectives, and long-term is the only way we make real progress.
New Year’s goals also let us plan what we’re going to do, not what we’re NOT going to do.
Finally, New Year’s goals let us start with a clear end goal in mind, and we’re more likely to accomplish our goals when we start with the finished product in mind.
In this issue of our Media Shower marketing newsletter, we've packed it full of proven tips on how to set better marketing goals for 2025.
It's based on our real-world experience working with hundreds of marketers, of all shapes and sizes.
The best part? You can use AI to set better goals, faster. (Watch the video, then read the guide.)
Setting goals isn't just for your business life; it's for your personal life, too. So whether you're looking to make more money or eat less meat in 2025, it's all about the goals.
So this year, skip the resolutions and start the goals. We'll show you how.
Using AI to Set Business Goals: A Step-by-Step Guide
You want to set good marketing goals for the new year, but you don't know where to start. PPC? SEO? Hire a psychic?
In our new guide and video, we'll show you how to use AI tools to analyze your company and customer, then suggest achievable goals for you in the year ahead.
With easy, step-by-step instructions, you'll learn how to prompt AI to create actionable goals, suggest trackable metrics, then measure progress with dashboards. The short video makes it easy, even if you're new to AI.
Stop guessing and start goal-setting. Here's how.
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How Spotify Wrapped 2024 with AI (and Missed the Melody)
Spotify Wrapped is usually the much-anticipated coda to year-end marketing campaigns, transforming listening stats into shareable moments that light up social media every December.?
Personalized for each user, the Wrapped campaign is a cornerstone of Spotify’s marketing strategy.?And while Wrapped has always leaned on technology, its charm lies in the connection it fosters between users and their music.?
But in 2024, Spotify may have gone too far.
Its 2024 Wrapped campaign highlights the risk of prioritizing AI-generated results over meaningful human connections. There were so many social media complaints that Spotify's brand sentiment dipped, after years of steady growth. Here's why.
How L'Oréal's “Worth It” Campaign Made Over Beauty Marketing
Discover the beauty of brilliant marketing with L'Oréal's "Because You're Worth It" campaign. Born in 1971, this simple phrase evolved into a cultural touchstone that transformed beauty advertising forever.?
For over five decades, L'Oréal's "Because You're Worth It" campaign has inspired generations with its timeless message. What started as an elegant solution to a pricing challenge blossomed into a revolutionary message that would redefine how brands connect with women.?
Learn how L'Oréal turned five words into fifty years of marketing magic, proving that when you empower your audience, everyone looks beautiful.?
Courtesy @officialworkmemes