How to set up your sales marketing plan for a successful holiday season
As we approach the end of the year, the holiday season brings both excitement and challenges for makeup artists and beauty professionals. But don’t fall into the pitfalls that others have. It is all too easy durig this time of year to think it’s too soon for sales and marketing campaigns for the holiday season, let alone considering taking steps to plan a successful strategy to see you through 2025.?
Part of my work takes me to analysing the uptodate trends, speaking with makeup artists, beauty business owners and companies I help as a business consultant.? Which gives me the advantage of, not only a deeper level of understanding of the market trends but also changes in your customer/clients needs too. This in turn I can pass directly onto the clients I work with giving them the opportunity to stay ahead in the market without the guesswork.?
There are 7 pitfalls that can derail your success if you’re not careful. Here are some pitfalls many fall into!?
1?? Lack of a Strategy Plan: Wing it and you might just watch your business flutter away. A well-crafted strategy is your compass. Know your direction, set achievable goals, and watch your vision come to life!
2?? Ignoring New Leads: The holiday rush is your golden opportunity! Don’t let potential clients slip through the cracks. Be proactive—network, engage, and utilize social media to reel them in. Your next loyal client could be just a click away!
3?? Neglecting to Give Value: It’s not enough to just show up. Offer valuable content that teaches, inspires, and resonates. Share tips, tutorials, and behind-the-scenes glimpses that keep your audience coming back for more.
4?? Failing to Launch a Marketing Campaign: A lack of visibility during the holidays can be catastrophic. Craft a campaign that captivates! Use eye-catching visuals and compelling messaging that speaks to your audience’s desires. Don’t just be present—be unforgettable!
5?? Creating the Wrong Offer: Don’t settle for a cookie-cutter service. Develop an irresistible holiday offer that stands out. Think bundles, exclusive packages, or festive add-ons that make clients feel special. Remember, it’s about creating an experience!
6?? Ignoring Expert Advice: You don't have to do it all alone. Seek guidance from those who have walked the path before you. Whether it’s a mentor, a course, or a consultation, expert advice can illuminate your path to success saving you time and effort.
7?? Forgetting Self-Care: In the hustle and bustle, don’t forget to take care of yourself. Burnout leads to mistakes, and your clients deserve the best version of you. Schedule downtime and recharge your creative energy.
The season of giving will soon be upon us! Don’t let these pitfalls overshadow your brilliance. Equip yourself with strategy, lead generation, value, and expert guidance to transform this ed of year/holiday season into a monumental success! Then you can confidently proceed into 2025 with momentum, motivation and a clear strategic plan.
If you have any questions feel free to email me [email protected]?
#MakeupArtist #BeautyBusiness #HolidaySuccess #Strategy #Marketing #ExpertAdvice
I mentor hair,beauty & digital course creators how to use government funding to start & grow a business using other peoples money. Since starting I have helped 1000s of people access over ￡6m of funding.
2 个月Great post ??????