How To Set Up Your Facebook Advertising Account

Advertising on Facebook is available to businesses in many formats. Advertising can be as simple or sophisticated as they want it to be. Regardless, the reach is vast: the business has the potential to market two billion people on Facebook each month.

To fully conquer Facebook advertising requires perseverance and a deep understanding of how the platform works in all its aspects. Luckily for you, we've got the final guide to get you started.

This is a fairly straightforward process:

• Set up Facebook Business Manager. First, you create a Facebook page for your business. From there, you can create a Business Manager account that lets you run ads on this page. Go to the Business Manager homepage and click "Create Account". Then log in using the email and password you used to set up your Business Page account.
• Install Facebook Pixel. Go to your website and install the Facebook Pixel to allow Facebook to identify the people who visited your website, create a custom audience of those visitors, and then show them ads.
• Build an audience to target users. This tool allows you to build and save audiences that are more relevant to your brand. Go back to the Business Manager and select the "Audience" option from the Assets column.
• Create a Facebook ad from a Facebook post. Now you can try it. Decide first what you want to do - do you want more clicks, sales, video views, or leads?

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