How to set up a Xiaohongshu/Redbook Shop

How to set up a Xiaohongshu/Redbook Shop



??In the Age of Self-Media ??

The process of opening a Xiaohongshu shop is quite simple. Let me explain it for you step by step:

??? Visit the official website and register: ?? First of all, visit the official website of Xiaohongshu. On the upper right corner of the homepage, you’ll find the ‘Business Cooperation’ option. ?? Here, there are several entries, including ‘Brand Number,’ ‘Advertising Cooperation,’ ‘Brand Partner,’ and ‘Investment Cooperation.’ ??? Click on ‘Merchants’ and select ‘Third-party Merchants.’

??? If you haven’t registered your Xiaohongshu account yet, the system will prompt you to complete the registration first. ? After registration, return to the Investment Cooperation page, log in with your new account, and click on the entry to start the shop setup process.

?? Upload the appropriate qualification materials according to the page prompts. ??? After review and approval, you will be able to view the contract content online. ?? Sign and return the paper contract when it arrives in the mail.

?? Finally, participate in the official training prepared for merchants by Xiaohongshu. ?? Familiarize yourself with the platform’s rules, and then you can officially open your shop! ??


?? Overview of opening conditions: The following conditions need to be met to open a Xiaohongshu shop:

?? Special note: Xiaohongshu shops require a large deposit of RMB 20,000 for domestic merchants and USD 3,500 for cross-border traders. ?? This is a higher threshold compared to other platforms. ?? Therefore, before deciding to join, make sure you thoroughly understand Xiaohongshu's mode of operation and market characteristics. ?? This will help ensure that every step of the investment is accurate and effective.

?? In short, while the process of opening a shop on Xiaohongshu is clear, there are strict requirements for merchants' qualifications. ? Be sure to have all the necessary information ready and fully understand the platform’s rules to set sail smoothly ?? in this market full of potential! ??


?? Here is the information currently required to open a shop:

1?? Shop Name: ???

2?? AllValue shop domain name: ??

3?? Xiaohongshu Account Name: ????

4?? Xiaohongshu Number: ??

5?? Xiaohongshu Pro Number UID: ??

6?? Xiaohongshu Professional Number Country/Region: ???

7?? Xiaohongshu Professional Number Application Official Letter: ??

8?? Company Subject Information: ??

9?? Business Commodity Category: ??

?? Contact Email: ?? ?? Email Address Used to Register the Shop: ?? ?? Password: ??

?? Follow these steps and guidelines to make your Xiaohongshu shop journey a success! ??


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怎么在小红书开店?小红书开店需要什么条件?

自媒体时代的村民


开设小红书店铺的流程颇为简便,让我为你一步步解析:


  1. 访问官网与注册:首先,访问小红书官方网站,在首页右上角找到“业务合作”选项,这里列有“品牌号”、“广告合作”、“品牌合作人”及“招商合作”等多个入口。点击“招商合作”,然后选择“第三方商家入驻”。若你还未注册小红书账号,系统会提示先完成注册。注册完毕,返回招商合作页面,用新账号登录并点击入驻,即可进入开店流程。根据页面提示上传相应的资质材料。审核通过后,你将在线查看合同内容,纸质合同寄达后,签署并回寄。最后,参加小红书官方为商家准备的培训,熟悉平台规则,即可正式开店。
  2. 开店条件概览:开设小红书店铺需满足以下条件:
  3. 特别注意事项:小红书店铺需缴纳的保证金数额较大,国内商家为20,000元人民币,跨境贸易商则需3,500美元,相比其他平台,这一门槛较高。因此,在决定入驻前,务必深入了解小红书的运营模式与市场特点,确保每一步投资都能精准有效。

总之,小红书开店流程清晰,但对商家资质有严格要求。务必确保所有资料齐全,充分理解平台规则,这样才能在小红书这个充满潜力的市场中顺利启航。


这里目前开设店铺需要以下资料:

店铺名称:

AllValue店铺域名:

小红书账号名称:

小红书号:

小红书专业号UID:

小红书专业号主体所在国家/地区:

小红书专业号申请公函

公司主体信息:

经营商品品类:

联系邮箱:

注册店铺使用的邮箱:

密码:





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