How to Set Up Google Ads Conversion Tracking for E-commerce Websites

As an e-commerce website owner, it is essential to track conversions and measure the performance of your Google Ads campaigns accurately. One way to achieve this is by setting up Google Ads conversion tracking. This blog post outlines the step-by-step process for setting up Google Ads conversion tracking for e-commerce websites.

Step 1: Create a Conversion in Google Ads

Log into your Google Ads account and navigate to Tools > Measurement > Conversions. Click on the "New Conversion Action" button and select "Website" since you're dealing with a website. Enter your website's URL to check how it is set up for ads. Click on "Scan" and select the "Add a conversion action manually" option. Enter the following details:

• Goal and Action Optimization: Select the "Purchase" option from the dropdown menu.
• Conversion Name: Name it "Purchase" or anything that suits your needs.
• Value: Choose a different value for each conversion based on the different values you provide. If the value is fixed, then provide the value.
• Count: Every e-commerce purchase should have a separate count, even if they are of the same product. Therefore, select "Every" for the count.

Click Save and Continue. You will now be redirected to a page that shows the different ways to implement this conversion tracking on your website. we use google tag manager for this setup so select google tag manager

Then you will see two values, Conversion ID and Conversion label. You will need both of them in Google Tag Manager

Step 2: Set Up Google Tag Manager

For this setup, we'll use Google Tag Manager. In GTM, go to "Tags > New." In the Tag Configuration window, select "Google Ads Conversion Tracking" and enter the Conversion ID and Conversion Label in their respective fields. The conversion linker tag is essential as it stores the ad click information when a conversion happens on your website. Click on "Create" to open the template for the conversion linker. Ensure it is set to "for all page views" and save the tag.

Step 3: Track Dynamic Value

If you want to track the dynamic value, fill in the three more fields in the Google Ads Conversion window. Create another data layer variable in GTM by going to "Variables > New > Data Layer Variable." Enter "ecommerce.value" because that's the exact name of the key stored in the data layer. Insert that variable in the previously created Google Ads tag's Conversion Value field. For the transaction ID field, create the same data layer variable and enter it. If your business operates in a single currency, enter that currency's code in the Currency Code field.

Step 4: Create a Trigger

Create a trigger to track the purchase event when someone buys a product on your website. Create a custom event for these; for example, "purchase" because that is the event that a developer pushed to the data layer. Save the trigger (it will be added automatically to the tag), and save the Google Ads tag.

In conclusion, setting up Google Ads conversion tracking for e-commerce websites is crucial to measuring your campaign's performance accurately. By following the four steps outlined in this blog post, you can easily set up conversion tracking and optimize your ad campaigns for maximum ROI.