How to Set up Facebook Ads

Technical Setup & Know How’s

1. The ultimate guide to FB business manager

The first step in mastering Facebook ads starts with understanding how the new Facebook Business Manager works.

The Facebook Business Manager is where you’ll manage your ad accounts, campaign, reporting and measuring.

This guide will walk you step by step – from starting your new Facebook Business account to understanding how FB ads work.

2. Everything you would like to understand about your tracking pixel (For non-developers)

The tracking pixel is where most non-technical startup marketers get timidity and begin emailing their developers for help.

Do you really want to get an email saying “It will take me 3 months to do it”?”

Or the famous “It’s not a priority right now” email?

This article goes deeper into the method of implementation and event tracking settings.

If you’re using WordPress for your site, this text also covers the ‘Pixel Your Site’ plugin.

It’s really the A-Z of pixel implementation and event tracking during a short, catchy article.

3. The ideal Facebook advertising structure

Now that you simply have your account up and running it’s time to urge a far better understanding of the way to structure your ad sets.

This quick guide will explain what ad structure means, how it works and what’s the optimal thanks to set it up.

Understanding how Ad-sets work is straightforward but crucial for managing profitable Facebook ad campaigns.

4. Get your ads approved by Facebook

While creating your ads is straightforward , Facebook has its own rules on what ads they approve.

This guide will prevent all the difficulty and heartache of paying time performing on a billboard just to ascertain it gets declined by Facebook.

The rules aren’t hard, but the better you know them, the smoother the ad creating process will be.

First Facebook Ads Campaign

5. the way to set Facebook Ad Goals for phenomenal results

How you setup your goals is crucial for measuring your campaigns success rates and KPI’s.

Facebook has made it very simple to know what goals you'll set, yet some more information will assist you understand the meaning of selecting a selected goal.

This is an excellent article to assist you understand how Facebook calculates your ad’s spending and reasoning.

6. Hack your Sales funnel with Facebook Interest & Behaviour targeting

You’ve already setup your ads, but now it’s time to up your game with effective targeting.

In this detailed guide, you’ll get the step by step on how to leverage your audience interest and past behavior to better segment your targeting (and boost results from your ads).

7. The 3 Facebook ad formats (and 8 examples of great ads)

Before you begin creating your first campaign, take a glance at the main ad formats existing.

To plan your campaign well, it’s essential that you’ll see how your audience will experience your ads.

While you’re at it, take a glance at 8 great samples of how brands are using ads to get traffic and leads.

This article will prepare you for the next step – creating your ads.