How to Set Audacious Goals
Genevieve Price-Griffin
I help people in transition gain clarity, create action plans, and move forward confidently. Whether adjusting to major life changes, pivoting, or feeling stuck, I provide structure, strategies, and real-world solutions.
Lisa: Returning to Her True Calling—Writing
Audacious Goal: Transition from marketing and product management to full-time writing in two years.
Lisa had spent 15 years in marketing and product management, crafting strategies and launching campaigns. But deep down, she missed the creative spark of writing—her first love. She dreamed of making a living as a full-time content creator but worried about financial uncertainty and whether she could rebuild her career from scratch.
Steps to Get There:
? She started writing blog posts, guest articles, and personal essays consistently to build a new portfolio. ? She landed two small freelance writing projects on the side while keeping her corporate job. ? A colleague described being frustrated about needing high-quality content. Lisa listened carefully, and then made a point of asking other colleagues and contacts about content needs.
? She wrote articles and blog posts with a focus on the needs she learned about.
? She leveraged her marketing expertise to position herself as a strategic content writer, not just a freelancer.
Failure:
A year in, the transition wasn’t as smooth as she had hoped. Writing gigs were inconsistent, and self-doubt crept in. Was she really cut out for this, or had she romanticized the idea?
Eventual Success:
Instead of retreating back to a corporate role, Lisa refined her niche, increased her rates, and leaned into her unique skill set—blending storytelling with marketing strategy. She tapped into her corporate network for higher-paying projects, and by year two, she had built a sustainable, fulfilling writing career on her own terms.