How SEO works and Why It Matters.

If you’re looking for the best fitting men’s underwear, you’ll probably start your search by typing “Best fitting men’s underwear” into your browser of choice. You may not end up with the holy grail of men’s underwear, but you’ll certainly see a list of retailers and manufacturers that may sell underwear. The listings found below all of the ad placements are in front of you because they’ve invested in search engine optimization (SEO). 

You can call us biased, but we’ll save you hours of scouring the web for the best men’s underwear and instead have you visit one of our newest clients in the Intrepid portfolio: www.Pairofthieves.com. 

Search engines like Google and Bing are website aggregators — this means that when you search for something using them, they give you hundreds of results related to what you typed in.

Search engines gather these results by "crawling" the internet for content, then organizing it into what's called a Search Index, or, a catalog of websites grouped together by key terms. This Search Index is what makes Google so fast — they've already made their own lists of the best results for whatever you searched, so they don't need to round every website up at once.

Google prioritizes websites that meet certain criteria. Some of these criteria include:

• The website contains the keywords that you've searched for.  So if you searched for "Best pizza NYC," you're going to get websites that use those words more often.
• The website is popular. Websites that people visit, stay on, and share links from more will climb up the ranks faster.
• The website has pictures. Google loves websites that are visually appealing, and will often place them above sites that only contain plain text.

In the past SEO has been a niche topic that was only occasionally discussed. However, in the last decade SEO has risen to become the basis of the industry. A good understanding of the importance of SEO and how to master it has the potential to skyrocket your company to success. 

Intrepid Digital is one of the few firms that has the unique experience and expertise in working with large-scale, complex websites. We understand the importance of prioritizing this channel over the many other channels available to your business. Let us help you decide what role  SEO should play in your overall 2021 strategy.

 If you’re looking to learn more about SEO, or to boost your own website visit https://www.intrepidonline.com/ today. 

Read the full article: How SEO works and how to use it to rank higher in search results (businessinsider.com)