How SEO Generate Leads?

How SEO Generate Leads?

Leads are potential clients. Potential leads need more traffic inflow towards your business website. But only traffic is not good enough to get potential leads but it should be quality traffic. Quality traffic can be generated if people visiting your website are coming through effective keywords and not through popular keywords only.

That means your business website should be ranked in top #Google pages for effective keywords and visible for potential clients when they search such effective keywords on Google.

So what is the difference between popular keyword and effective keyword?

A popular keyword is a keyword matching your business and its search volume is impressive but it is not close to what your potential clients may search. For example if there is a website for a local real estate agent, “Home for Sale” could be a popular keyword with hundreds of searches per month but it is not effective keyword for a local real estate agent because their potential clients will search more detailed phrase adding their locality. For example “2 bed room apartment for sale in New York”

This means doing SEO is not enough like we normally do. Smart SEO is required and it is most important for #SEO Consultant to choose right keywords as this is the main building block and should not just select popular keywords for the sake of making your client happy. Yes, sometimes it is hard to convince client to accept effective keywords because of low search volume but this is the responsibility of SEO Consultant to explain and justify the reason for choosing effective keywords.

Effective keywords with less search volume may not be good for Global SEO but are really good for Local SEO and pull traffic which really matters for your business

Effective keywords are basically key phrase including your service or products, some kind of attribute and your location.

We will discuss more on this in our next blog.

Writer Engr. Shahid H. Qadri is CEO ?https://pntglobal.com/ ?since last 23 Years and associated with many businesses as their SEO Consultant including https://www.isaregistrar.com/ , ?https://cli.net/ , https://romanvision.co.uk/ , https://www.salt.com.pk/ , https://cielotec.es/