What will be the future of SEO? ( A Few Ans.)
Search engine optimization or SEO, a term that once amounted to little more than stuffing a page full of keywords has become an advanced science in recent years. Nobody that actually knows (Google) will really tell you how to get your content ranked fast. However if you actually follow their webmaster guidelines you’ll be way ahead of the pack.
Some of the Expert said about SEO. Let's SEE!!
Anthony De Guzman, SEO Specialist at Shopify
“The future of SEO will include a strong involvement from voice search, especially around content and keyword research. With the expansion of Google’s question/answer knowledge graphs — as well as the push for smart home technologies such as Google Home and Amazon Echo — I think there will be a shift in content marketing to solve the immediate needs that come from voice search queries.”
Tyler Thursby , Senior SEO Analyst at Zion and Zion
“Artificial intelligence is the future of SEO. Massive investments are being made by some of technology’s most influential companies. Google’s RankBrain algorithm is improving search results through machine learning, helping translate user intent and semantic search queries. Increasingly common in-home assistants like Google Home and Amazon Echo rely on semantic cues. Tremendous strides will be made in the realm of AI as these tools find more universal application, improving search by predicting results and adding more personalization.In what truly sounds like science fiction, Elon Musk recently announced Neuralink – a company with the ambitious goal of merging human brains with artificial intelligence. Musk believes a biological link with AI is a crucial step toward mitigating the looming threat of human irrelevance. As evident through innovations like self-driving cars, machines are poised to disrupt the fabric of our society as we know it. AI will change far more than search.”
Greg Secrist, Co-Founder & CEO of BKA Content
“The future of SEO will rely more heavily on voice search, RankBrain and AI. The actual SEO of websites will become less important as Google’s algorithms improve. However, having rich content on your site will be as important as ever, and the way we optimize content will most likely change as virtual assistants gain popularity.Even though Google will become much smarter with AI and RankBrain, it will still need a database of quality information to pull from, meaning the content on your site will never cease to be important. Search results will continue to become much more direct and succinct. Rather than needing to fish through websites for the answer, you’ll be given it directly, much like the way the Google Quick Answer Box works now. This means that the way content is written may change to be more precise, but content will never go away.”
Greg Kristan, Owner of TM Blast
“When it comes to the future of SEO, I believe log file analysis will separate you from the competition. Free tools like Google Search Console and Bing Webmaster Tools can tell you how many pages got crawled on a given day, but they don’t say or show you what those pages were.Think of it like this. You have some core pages on your site that can’t rank on page one in Google or Bing. To improve these pages, you change the title tag, build some links, write new content, add new pictures, and more, but nothing changes regarding the rank position.
With a log file, you can see exactly what Google and Bing look at when they come to your site. You can discover what sections of your site are wasting their crawl budget and not seeing these changes. You can experiment with changes to your sitemap and fetch pattern to see if you can direct Google and Bing to crawl your most essential pages better.”
Rachel Stephens, SEO & Customer Behavior Analyst at Totally Promotional
“There are two trends that I think are shaping the future of SEO. Search engines are getting better at determining quality signals from real users rather than keywords, site structure or any other signals. In some verticals the organic results will be less coveted because paid will dominate the CTR.However, paid will operate more like organic and will not go to the highest bid, but the highest bidder with a great user experience that matches the searcher’s intent. Overall, if you want search engine traffic in the next 10-15 years, you will need a great site and focus on user experience.”
Antonio Johnson, Head of SEO at Power Digital Marketing
“The future of SEO will encapsulate a uniquely holistic approach to understanding online search behavior. With the ability today to capture data points as granular as anyone can imagine, success in SEO will require a broad understanding of data analysis, user behavior, and elements of what’s now known as technical SEO.As IoT comes to proliferate and voice search becomes more of a standard, we will see less of a dependency on keyword-focused strategies and have a paradigm shift towards a user-first approach in marketing. With careful consideration of the data and how that data impacts and influences user behavior (or vice-versa), being able to provide the most useful resources as a brand and being able to give proper signals to the search engine of those benefits will give the SEO-of-the-future their largest advantage.
With the strategic understanding and real-world application of cross channel initiatives in social, paid advertising, and conversion rate optimization, the SEO-of-the-future will have the unique adeptness to bridge the gap between once siloed channels. Creating content and resources that solve real problems are the key to finding success in Organic Search today and in the future!”
Bryce Liggins , Senior Marketing Strategist at Brolik
“In 10-15 years, SEOs will be considered as “mission critical” to every business.Everything will be found and discovered online, and “online” will occupy even more shapes and sizes than it does today. Without SEOs filling business content (from product inventory to blog articles) with metadata, and planning and adapting content for the connected, intelligent world, the businesses themselves will sink into oblivion.”
Pat Ahern, Director of Traffic Generation at Junto
“SEO will always come down to a balance of relevancy and authority: how relevant is your webpage to a user’s search query, and how reputable is that webpage in comparison to the other potential results. In 10-15 years, machine learning will make search engines significantly better at understanding both of these elements to the degree where most daily SEO tasks will become obsolete.As this happens SEOs will transition to the lawyers of the online world. Today, the primary purpose of an SEO is to integrate search strategy into every other element of a business’ online presence (web development, content creation, social media, PR, etc) in a way that aligns with the rules of search engines to maximize search rankings, and SEOs will continue to move more and more in this direction.”
Ben Lloyd, COO at Property Moose
“In the week after Google has expanded ‘fact-checking tags’, it’s hard not to foresee that there will be a ‘democratisation’ of SEO in the future. Rather than relying solely on complex proprietary algorithms that are difficult for non-industry individuals to decipher, I believe that Google and other search engines will increasingly begin to incorporate the power of votes and other forms of peer review to validate the reliability of search results. ‘Search star ratings’ would go only so far, and an increase in visibility more generally in relation to the popularity and credibility of a website is a change that Google has the power, and perhaps responsibility, to make.”
What are you thinking about the future of SEO?
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