How SEO Is The Cornerstone Of Your Marketing Strategy

In previous deliveries, we have talked a lot about the importance of creating great content for your brand, as a way to achieve brand recognition and actual engagement from your audience. But there is a catch: creating and posting great content will not do the whole work alone. That’s where we have to start talking about search engine optimization.

Search engine optimization (SEO) is the process of distributing your branded content in a way it’s easier for your target audiences to find you.

Let’s put it this way: Millions of blog posts are published each day, so you need to create content that stands out and earns useful links. This is where the strategy part comes into play.

• Strategic content planning and execution involve:
• Prioritizing lower-difficulty topics and themes.
• Content layering and optimal internal linking.
• Understanding linkability and identifying opportunities.
• Regular upkeep and maintenance of existing content.
• A complete SEO content strategy will include these processes.

With the gigantic amount of content published daily online, you must be strategic to earn the attention needed for success. Many brands believe publishing blog post after blog post will lead to more links, higher rankings, and increased website visitors. This is not entirely true.

The first step in building your content strategy is to identify which topics your content will cover.

Effective strategies begin with research — start by analyzing the keywords and themes relevant to your business. The sweet spot that you’re looking for in your research is high search volume and value with low difficulty. For this, there are plenty of tools available to measure the metrics needed.

Any SEO strategy — particularly a content strategy — must account for links.

Links remain an important ranking factor and have numerous benefits beyond search. Because links are so valuable, you should focus on linkability as you plan content.

Linkability, or “link worthiness,” simply refers to the potential for securing links. People link to other sites in a variety of ways online, so to evaluate linkability, you need to think about why someone might link.

As you can see, running an SEO-driven content marketing strategy for your franchise is a bit of a hard job, but luckily for you, you are not on your own. At The Franatics, we have a great deal of experience in running SEO content marketing campaigns, using the best tools available in order to achieve the greatest results at an affordable cost.

Give us a call!?We are sure we have the right solution for your franchise.