How SEO and Content Marketing go hand in hand.

It isn't any more like the days where search engine optimization was enough to land your website onto Google's good graces. Content Marketing has come into the picture to lighten up the world of digital marketing tool, that can help you if you wish to gain search engines approval and win the heart of online users. The most important role played by content marketing, also helps in the success of the online business.

It is now time for Search Engine Optimization to tie the knot with content marketing to have itself show enough profit. The two digital marketing tools that were once viewed as separate entities are now an inseparable couple, promising every business closer to the proverbial overnight success. These two digital marketing tools can help you and your online business reach the pinnacle of immense success and outwit your competitors.

About SEO

Search engine optimization or SEO is a set of rules for optimizing your website for search engines and also to improve your search engine rankings. It is a great way to help increase the quality of your web site by making it user-friendly, faster and easier to navigate. This tool can be considered as a complete framework, as the whole process has a number of rules or guidelines, a number of stages and a set of controls.

To have an understanding of what exactly SEO means, let us break it down and look keenly at the parts :

1. Quality of traffic

- It attracts visitors in the world.

2. Quantity of traffic

- Once you have gained the right sets of people clicking through SERPs, you tend to receive more traffic.

3. Organic results

- It's the type of traffic that you do not have to pay.

About Content Marketing

It is basically the marketing of a business or brand through the sharing of educational, entertaining or insightful information that helps readers improve their lives. This can be in the form of a change in personal behaviour or in the form of a purchase decision. It can be defined as a strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content to be able to attract and retain a clearly defined audience.

Content marketing refers to the act of sharing knowledge, advice or entertainment in a consumable format that includes :

- Blog articles

- Videos

- Podcasts

- Social media marketing

- Emails

- Webinars

- Infographics

- Cartoons

How will you combine the two?

People prefer reading online reviews before they purchase or visit any new place. That generally involves telling Goog;e to search for "best-known place for food/salon in town". The consumer has now become dependant on and placed out trust in search engine. In order to get search engines viability or rank on the top, a webmaster must optimize content with relevant keywords.

This is where SEO and content marketing comes into the picture. These two tools have replaced traditional marketing tactics to the next level. Since their inception, both of these concepts have also undergone much change. Let us read on to the ways, on how these two can combine into providing profit for better conversions.

- Set definite goals

- Establish key performance indicators

- Understand your target audience

- Create SEO-optimized content

- Research on high impression and relevant keywords

- Focus on internal link building

- Measure your results.

Talking about SEO and Content marketing, it wouldn't be a wise choice to choose one from any. The two concepts are co-related and dependant on one another for online growth. Web Developers in India, cope up with these two tools, to have better leads and conversions for a user-friendly website.