In the digital age, email remains one of the most effective tools for outreach. But when it comes to cold emailing, sending 10,000 emails at once is no small feat. Many email providers like Gmail, Outlook, and Yahoo restrict the number of emails you can send per day to prevent spam. Even with a Google Workspace account, you’re limited to sending 2,000 emails per day. To scale your cold email campaigns effectively, you need the right tools, a solid strategy, and some technical know-how. In this guide, we’ll walk you through the process using SalesHandy, a robust tool that simplifies the task of sending large volumes of emails while ensuring your messages land in inboxes, not spam folders.
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Why Choose SalesHandy for Bulk Cold Emailing?
SalesHandy is an all-in-one email outreach tool designed to help you manage large-scale campaigns. It provides features like email tracking, mail merge, automated follow-ups, and personalization. With SalesHandy, you can integrate multiple email accounts, schedule emails, and ensure your campaigns are compliant with best practices to avoid blacklisting and spam issues.
Step-by-Step Guide to Sending 10,000 Cold Emails
1. Set Up Multiple Email Accounts and Domains
- Purchase Secondary Domains: To send 10,000 emails, you’ll need multiple domains. These secondary domains help distribute the load and protect your primary domain’s reputation. For example, if your primary domain is example.com, consider purchasing domains like exampleco.net, examplecorp.org, etc.
- Create Email Accounts: You’ll need around 200 email accounts to send 10,000 emails, assuming a maximum of 50 emails per account per day. If each domain supports three email accounts, you’ll need about 67 secondary domains.
- Set Up SPF, DKIM, and DMARC: To improve deliverability and avoid spam filters, set up SPF, DKIM, and DMARC for each domain. These authentication protocols help verify that your emails are legitimate.
2. Warm-Up Your Email Accounts
- Why Warm-Up? New email accounts or domains need to be warmed up gradually to build a positive sender reputation. Sending thousands of emails from a new account without warming up will likely result in your emails being flagged as spam.
- Automated Warm-Up with SalesHandy: SalesHandy offers an AI-based warm-up feature that gradually increases the number of emails sent from your accounts over time. This helps in building a good sender reputation, ensuring better deliverability for your large campaigns.
3. Prepare Your Lead List
- Build a Targeted Lead List: Use tools like Hunter.io, Skrapp.io, or Apollo.io to gather email addresses that match your Ideal Customer Profile (ICP). The quality of your lead list significantly impacts the success of your campaign. SalesHandy also integrates with several lead generation tools, making it easier to import and manage your contacts.
- Segment Your List: Organize your lead list in a CSV file, segmenting it based on criteria such as industry, location, or previous interactions. This allows for more personalized and relevant messaging.
4. Upload Your Lead List to SalesHandy
- Map Your CSV Columns: When uploading your lead list to SalesHandy, make sure each column in your CSV file corresponds to the correct field (e.g., First Name, Last Name, Email Address). SalesHandy’s interface allows you to easily map these fields, ensuring your emails are personalized and correctly formatted.
5. Craft Your Email Sequence
- Write Compelling Email Content: The success of your cold email campaign hinges on your content. Write a concise and engaging email that addresses the pain points of your audience. SalesHandy’s email templates and spam checker help you craft effective emails that avoid common spam triggers.
- Set Up Follow-Ups: Don’t rely on a single email to get results. Set up an automated follow-up sequence in SalesHandy to engage prospects who don’t respond to your initial email. Limit your follow-ups to two or three, with intervals of a few days between each one.
6. Launch Your Campaign
- Select Sender Accounts: Choose the email accounts you’ve set up across your secondary domains. SalesHandy allows you to rotate between these accounts to distribute the load and reduce the risk of getting flagged as spam.
- Schedule Emails: Timing is crucial. SalesHandy lets you schedule your emails to be sent at optimal times when your audience is most likely to engage.
- Monitor Performance: Once your campaign is live, monitor its performance through SalesHandy’s analytics dashboard. Track open rates, click rates, and responses to gauge the effectiveness of your outreach and make necessary adjustments.
Best Practices for Sending 10,000 Cold Emails
1. Avoid Spam Filters
- Use SalesHandy’s Spam Checker: Before sending, use SalesHandy’s built-in spam checker to identify and remove spammy words from your email content.
- Personalize Your Emails: Generic emails are more likely to be ignored or marked as spam. Use dynamic fields in SalesHandy to personalize each email with the recipient’s name, company, and other relevant details.
2. Maintain a Healthy Sending Volume
- Limit Emails Per Day Per Account: Stick to a limit of 50 emails per day per account, even after warming up. This helps maintain a healthy sender reputation and improves deliverability.
- Gradual Scaling: Start small and gradually increase the volume as you monitor your results. This cautious approach helps avoid sudden spikes that could trigger spam filters.
3. Monitor and Optimize
- Regularly Check Analytics: Use SalesHandy’s analytics to keep track of key metrics like open rates, click rates, and responses. Regular monitoring allows you to tweak your campaigns for better performance.
- Clean Your List: Periodically clean your lead list to remove unresponsive or invalid emails. This keeps your list healthy and your sender reputation intact.
Final Thoughts
Sending 10,000 cold emails at once is a powerful way to scale your outreach efforts, but it requires careful planning, the right tools, and adherence to best practices. SalesHandy provides the features and flexibility needed to manage such large-scale campaigns effectively. By following the steps outlined above, you can execute a successful cold email campaign that not only reaches your target audience but also drives meaningful engagement.
If you’re new to cold emailing, start with smaller campaigns to gain experience. As you become more comfortable with the process, scaling up to 10,000 emails will be a natural progression.
Ready to take your cold emailing to the next level? Sign up for SalesHandy today and start building campaigns that convert.
