How to sell yourself (so it doesn't feel icky)
Peter Cook
Author. Chair. Mentor. Monk. Helping people get what they want, do the work they're meant to do and live extraordinary lives.
It's a question we get all the time, both personally and professionally. What do you do?
For most of us the idea of creating an elevator pitch - a sixty second canned response that could be delivered before the 32nd floor in a fictitious elevator ride - feels kind of contrived.
And yet the other option of just making something up on the spot doesn't really work either.
Matt Church has come up with a really elegant solution. The Positioning Matrix. It's a core part of the curriculum we teach thought leaders.
Here's the wonderful Georgia Murch (faculty member at Thought Leaders Business School) explaining how she uses the Positioning Matrix in her practice. I love her epiphany that clients aren't buying your biography.
And here's Matt fleshing out the whole process in his recent talking point on the subject.
Content Experience Manager
8 年Brilliant stuff from Matt, as usual. Bonus: I didn't have to look at this graphic like one of those dogs with its head to the side until the penny dropped (as I often do with Matt's graphics).
Founder of canwetalk.co Expert in creating teams and organisations that 'work as one', designing feedback cultures and leadership offsites. Best selling Author. Speaker. Facilitator.
8 年Is it wrong to 'like' a post when you are in it Peter Cook?