How to Sell Your Clients on the Benefits of Heat Pumps

As a builder or HVAC installer, you’re most likely familiar with the benefits of heat pump technology. Many homeowners on the other hand, have never heard of heat pumps and have no idea how they can efficiently improve their comfort year-round.

Here’s how you can educate your customers on why they should consider a heat pump for their heating and cooling needs.

Age-old Modern Technology

Heat pumps are older than you may think. In fact, the first heat pump was created back in the 1850s. Of course, there have been many improvements and innovations to the technology since then and Mitsubishi Electric is recognized as an industry leader in these advancements.

There are two basic types of heat pumps: air-source and ground-source. Air-source heat pumps transfer heat between the ambient air indoors and out, while ground-source heat pumps – also known as geothermal heat pumps – transfers heat by utilizing pipes running through the ground. Ground-source pumps are extremely efficient but are best suited for commercial or multi-unit residential projects.

Impress your clients with your knowledge of physics by explaining that we haven’t figured out a way to create cold. Instead, we cool things off by removing heat from them through thermal transfer. And that’s precisely how a heat pump works. In the warmer months the unit extracts heat from inside the home and in the colder months it pulls heat from the air (or ground). Heat pumps are so efficient they transfer more energy than they consume.

You can also debunk the myth that heat pumps won’t work in extreme temperatures. Mitsubishi Electric’s Hyper-Heat Technology, provides industry leading performance operation down to -30°C* on select models.

Healthier Homes

Heat pumps are not only healthier for the planet they can also help to improve the indoor air quality in your client’s homes.

The Nano Platinum filter uses nano-sized ceramic-platinum particles (that’s one billionth of a metre) to break down mold, bacteria, and odours. There is also a secondary deodorizing filter and an Electrostatic Anti-Allergy Filter that uses enzymes to neutralize allergens, bacteria, and viruses.

Installers and homeowners will appreciate Mitsubishi Electric’s Dual Barrier Coating that prevents the build-up of dirt and dust on the inner surfaces of the heat pump, maximizing efficiency and reducing service calls.

Since these units are powered by electricity there’s no combustion of natural gas in the home, eliminating the risk of nitrogen oxide or carbon monoxide poisoning.

The system is also much quieter than traditional forced air furnaces and air-conditioners, operating as low as 20 decibels – quieter than a whisper! Compare that to an air conditioner’s compressor exterior running at 80 dB or more, that’s equivalent to the sound of city traffic or a leaf blower.

Smart Heating and Cooling

One of the best ways to reduce heating and cooling costs while maintaining occupant comfort is to set up a zoned system with separate temperature controls for different parts of the building. With multi-zone split systems, it’s easy to set up a system to heat or cool rooms on an as-needed basis.

Mitsubishi Electric’s 3D I-See Sensor takes the concept of zoning to the next level. The system, available on select models, scans a room and divides it into 752 zones, directing heating or cooling as needed to balance the temperature.

Peace of Mind

Your customers can rest easy knowing they can rely on Mitsubishi Electric’s proven experience and expertise in the HVAC market. The company has more than 30 years’ experience providing Canadians with heat pump systems and backs them up with warranties ranging from 10 to 12 years on residential units.

For more information on how you can help your clients make the move to a heat pump, visit Home Owners | MESCA.

*Includes tolerance. Typical units can operate in heating mode down to -27°C depending on conditions.